LiveAg's "We Live It" Podcast
LiveAg's "We Live It" Podcast
Podcast Description
Welcome to We Live It, where market intelligence meets ranch-ready wisdom. Join hosts Ty deCordova and Casey Mabry as they bring you straight-talk market analysis, proven strategies, and insights from industry leaders who understand ranching isn't just a business—it's a way of life. From market trends to management practices, each episode delivers actionable knowledge to help take your cattle operation to the next level. Whether you're in the saddle or in the truck, tune in for conversations that matter to modern cattlemen. Because we don't just talk about the cattle business... we live it.
Podcast Insights
Content Themes
The podcast focuses on market intelligence, cattle management practices, and industry trends with episodes covering specific events such as the LiveAg February Video Auction and the Stockmen at the Stadium Video Auction, emphasizing actionable strategies and insights from experienced cattlemen.

Welcome to the “We Live It” ranch and livestock marketing podcast, where cattle market intelligence meets ranch-ready wisdom. Join hosts Ty deCordova with LiveAg and Casey Mabry with Blue Reef Agri-marketing as they bring you straight-talk market analysis, proven strategies, and insights from industry leaders who understand ranching isn’t just a business – it’s a way of life.
From livestock market trends to cattle management practices, each episode delivers actionable knowledge to help take your ranching operation to the next level. Whether you’re in the saddle or in the truck, tune in for conversations that matter to modern cattlemen. Because we don’t just talk about the cattle business…we live it.
Running cattle is hard enough without drowning in receipts and spreadsheets. In this We Live It podcast episode, we sit down with Alex Thompson from Norwood, Colorado to talk about the financial headaches every rancher faces—from tracking expenses across multiple enterprises to actually knowing if you’re profitable at the end of the year.
Alex truly lives it. Being married to a rancher running Limousin cattle at high altitudes, she understands the ranching lifestyle firsthand. Now working with Ambrook, she’s helping producers modernize their bookkeeping without abandoning the values and traditions that define ranching. We dive into why accurate financial data matters for making better breeding, marketing, and operational decisions, and how the right tools can simplify back-office chaos so you can spend more time doing what you do best: raising livestock.
This isn’t about replacing ranchers with technology. It’s about giving you the data you need to run a more profitable operation while staying true to who you are. Whether you’re a third-generation commercial operator or just starting out, this conversation will help you think differently about ranch finances.
Learn more:ambrook.com/liveag
Have questions for next time? Submit yours here: https://heyor.ca/sq3C0d
Ready to market your cattle? Sell on the LiveAg Cattle Xchange or consign to an upcoming video auction. Contact your local rep at www.live-ag.com to get started.
Need equipment? Buy and sell on the LiveAg Equipment Xchange: www.live-ag.com/equipment
Manage your risk. Blue Reef Agri-Marketing offers strategic livestock marketing solutions: https://bluereef.ag/
Interested in advertising on We Live It? Contact Katy Holdener at [email protected]

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