LiveAg's "We Live It" Podcast
LiveAg's "We Live It" Podcast
Podcast Description
Welcome to We Live It, where market intelligence meets ranch-ready wisdom. Join hosts Ty deCordova and Casey Mabry as they bring you straight-talk market analysis, proven strategies, and insights from industry leaders who understand ranching isn't just a business—it's a way of life. From market trends to management practices, each episode delivers actionable knowledge to help take your cattle operation to the next level. Whether you're in the saddle or in the truck, tune in for conversations that matter to modern cattlemen. Because we don't just talk about the cattle business... we live it.
Podcast Insights
Content Themes
The podcast focuses on market intelligence, cattle management practices, and industry trends with episodes covering specific events such as the LiveAg February Video Auction and the Stockmen at the Stadium Video Auction, emphasizing actionable strategies and insights from experienced cattlemen.
Welcome to the “We Live It” ranch and livestock marketing podcast, where cattle market intelligence meets ranch-ready wisdom. Join hosts Ty deCordova with LiveAg and Casey Mabry with Blue Reef Agri-marketing as they bring you straight-talk market analysis, proven strategies, and insights from industry leaders who understand ranching isn’t just a business – it’s a way of life.
From livestock market trends to cattle management practices, each episode delivers actionable knowledge to help take your ranching operation to the next level. Whether you’re in the saddle or in the truck, tune in for conversations that matter to modern cattlemen. Because we don’t just talk about the cattle business…we live it.
Three stock show dads walk into a podcast studio… and the result is pure gold for anyone showing livestock!
Join hosts Casey Mabry and Ty deCordova as they sit down with Alan Lee, Vice President of Operations at BioZyme, Inc., for a deep dive into the company that’s been fueling champions for decades.
🏆 What You’ll Learn:
- The history behind BioZyme’s foundation products for cow-calf producers: VitaFerm and Gain Smart
- Why Sure Champ is celebrating 40 years of show ring success
- Real stories from the show trail (the good, the bad, and the hilarious)
- How research-proven supplements give your stock the competitive edge
- Behind-the-scenes insights from three dads who’ve been there
From the cow-calf operation to the show ring, BioZyme’s products have become household names in the livestock industry. Alan breaks down what makes their supplements different and why generations of stockmen trust their animals to BioZyme nutrition.
Whether you’re a seasoned show dad, just getting started, or somewhere in between, this episode delivers laughs, lessons, and the inside scoop on products that help livestock succeed both in and out of the ring.
Perfect for: Stock show families, cattle producers, livestock exhibitors, 4-H/FFA participants, and anyone interested in livestock nutrition and show supplements.
Learn more about Biozyme: https://biozymeinc.com/
Learn more about SureChamp: https://surechamp.com/
We’d love your feedback. Send us your topic or guest ideas here: https://heyor.ca/sq3C0d
Looking to advertise on the show? Contact Katy Holdener ([email protected]) for more information.
00:00 Intro
01:37 Stock show dad update
02:35 Meet Alan Lee, VP of business development at BioZyme, Inc
07:58 SureChamp products for small ruminents
10:45 BioZyme’s saftey and research
19:30 The team behind the brand
25:55 Family stories
30:01 Why 4H and FFA programs are so important
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