Marketing Ecosystem
Marketing Ecosystem
Podcast Description
Welcome to Marketing Ecosystem with Dr Rushana Khusainova, Senior Lecturer in Marketing, and marketing skills expert.
Dive into the exciting world of marketing as we discuss core concepts, emerging trends, and essential marketing skills. There is also a special feature that looks at some of the latest research in marketing.
Whether you’re a marketing student or just curious about marketing eager to make a difference, this podcast offers a fresh perspective with a focus on sustainable and regenerative marketing, generative AI (genAI), and practical marketing skills.
Podcast Insights
Content Themes
The podcast focuses on key marketing concepts, emerging trends, and practical marketing skills, with specific episodes exploring regenerative marketing, sustainable fashion, and the role of generative AI in marketing. For example, Episode 7 discusses regenerative marketing and its lessons from regenerative design, while Episode 6 delves into sustainable fashion and its impact on public policy.
Welcome to Marketing Ecosystem with Dr Rushana Khusainova, Senior Lecturer in Marketing, and marketing skills expert.
Dive into the exciting world of marketing as we discuss core concepts, emerging trends, and essential marketing skills. There is also a special feature that looks at some of the latest research in marketing.
Whether you’re a marketing student or just curious about marketing eager to make a difference, this podcast offers a fresh perspective with a focus on sustainable and regenerative marketing, generative AI (genAI), and practical marketing skills.
Episode 8. Pricing, or how much for the pair of hand-knitted socks?
In this episode I discuss Pricing part of the Marketing Mix (along with Product, Place and Promotion). I discuss what price signifies and a few strategies on how to set appropriate prices.
The views expressed in this podcast are my own and do not necessarily reflect those of my employer, institution, or any affiliated organizations. This podcast is for informational and educational purposes only and does not constitute professional advice. Opinions shared by guests are their own and may not align with my views or the purpose of this podcast.
Disclaimer
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