Bums On Seats
Bums On Seats
Podcast Description
How can you get more success with your live events? Bums on Seats is a podcast which is here to help.
Long-term creative partners Martin Richardson and Dom Garner have spent more than twenty years powering events to be more strategic and objective-led. They’ve inspired event leaders and agencies to be accountable for success, and now they’re sharing some of that knowledge.
Thankfully, they won’t be alone. Each episode invites a leading figure in marketing, brand and communications to share how they succeed with events: attracting more event attendees, saving money, creating better engagement and gaining greater audience insights.
Join the conversation, and find out why event success is no longer just measured by bums on seats.
Podcast Insights
Content Themes
The podcast focuses on event marketing, engagement strategies, and audience insights, with episodes discussing topics such as managing event risk, maximizing ROI, and building community through events, highlighted by examples like Jennie Becker's strategies at WeWork and Carla Barker's insights on trade show attendance.
How can you get more success with your live events? Bums on Seats is a podcast which is here to help.
Long-term creative partners Martin Richardson and Dom Garner have spent more than twenty years powering events to be more strategic and objective-led. They’ve inspired event leaders and agencies to be accountable for success, and now they’re sharing some of that knowledge.
Thankfully, they won’t be alone. Each episode invites a leading figure in marketing, brand and communications to share how they succeed with events: attracting more event attendees, saving money, creating better engagement and gaining greater audience insights.
Join the conversation, and find out why event success is no longer just measured by bums on seats.
“As an organisation we’re trying to veer towards to what I refer to as Account Based Everything” declares this week’s guest Chris Willman, EMEA North Marketing Director at global cyber resilience firm Commvault. “The more we think: how does this fit into everything we’re doing, the better it performs”
The ‘this’ Chris is talking about is The Event: how do events fit into everything you do as a marketer? That’s the key question.
To answer this Dom and Martin dive into an engaging conversation with Chris about the power of aligning events and marketing strategies. If you’re grappling with the challenges of audience acquisition and long-term engagement, Chris brings valuable ideas to the table for streamlining these efforts. Plus, we explore his take on personalization, audiobooks vs. podcasts, and ask the big question: if events are the answer… what’s the question?
Disclaimer
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