The Hard Pivot
The Hard Pivot
Podcast Description
The Hard Pivot is a podcast where founders share their pivot stories—the tough decisions, challenges, and turning points that reshaped their companies.
Inspired by the responses Zach got after publicly sharing Draftboard’s pivot journey, this podcast dives into the critical moments of change: when founders realized something was wrong, how they communicated with investors and teams, and how they charted a new course forward.
Each episode offers honest insights and lessons from those who’ve faced the uncertainty of a pivot and emerged with a new path.
Podcast Insights
Content Themes
The podcast covers themes such as entrepreneurial decision-making, crisis management, and strategic redirection, featuring episodes that delve into personal narratives of company pivots. For example, episodes include Oren Charnoff discussing the implications of a competing product launch at Shopify and Yaakov Zar detailing his experience with significant layoffs after a funding round.

The Hard Pivot is where founders tell the stories of their pivots – the tough decisions, the turning points and the outcomes that reshaped their companies.
Inspired by the responses host Zach Roseman got after publicly sharing Draftboard’s pivot journey, this podcast dives into the critical moments of change: when founders realized something was wrong, how they communicated with investors and teams, and how they charted a new course forward.
Each episode offers honest insights and lessons from those who’ve faced the uncertainty of a pivot and emerged with a new path.
Israel Shushan was toiling away as a junior employee at an electronics trading firm 15 years ago when he saw an opportunity: reselling products on the recently launched Amazon Europe problem.
His journey to AIA saw him build a 7 figure D2C brand (twice), launch a successful Amazon store consulting business, and finally ended with him blowing that business up almost overnight when he realized a related but wholly different opportunity existed in the Amazon world that he called home.
This is the story of AIA Assets, Israel Shushan’s phenomenally creative business whose core philosophy is that Amazon stores are similar to physical stores in a way most others have yet to realize: they are true digital assets (the non-crypto kind).
Join us as we delve into the world of platforms and probations, minutiae and marketing…

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