In this episode, we speak with Lui Damasceno, Global Managing Partner of Brooks International. Lui has led the firm since 1999, overseeing client engagements focused on execution excellence, operating model transformation, and business performance improvement. He works closely with CEOs to help organizations improve profitability, strengthen execution, and deliver measurable operational results.

Lui joined Brooks International in 1984 as an apprentice consultant under founder Robert Lull. Over more than four decades with the firm, he has led engagements across North America and Europe spanning supply chain, logistics, sales force effectiveness, post-merger integration, asset utilization, and profitability improvement. In 1999, he led the successful effort to return Brooks International to private ownership and has since overseen the firm’s global growth.

Brooks International is a management consulting firm specializing in execution excellence, helping organizations accelerate strategic initiatives and improve operational and financial performance. The firm was recognized by The Consulting Report among the Top Consulting Firms of 2026.

I am your host RJ Lumba. We hope you enjoy the show. If you like the episode, click to follow.