Brokers: You’re sitting on reverse mortgage gold and not even looking.

Every single day, 11,000 Americans turn 65. Almost none of them are being pitched reverse mortgages. That’s insane when you realize most of them own homes, are sitting on massive equity, and are looking for options to improve their lifestyle without adding another monthly payment.    

So why are brokers ignoring this? Because too many still believe reverses are:

• Confusing
• Risky
• Hard to close
• Full of regulatory headaches

In this episode of The CEO1440 Show, I sat down with Steve Wolf (aka The Reverse Mortgage Wingman) from V.I.P. Mortgage to blow up those myths and show you how this misunderstood loan could add $20K+ to your quarterly income with just a few conversations.

Here’s what we cover inside:

• Why brokers are sleeping on the biggest demographic shift in the market
• How to start without extra licensing or certifications
• What kind of borrower is the right fit (and who’s not)
• Why reverse is the most regulated loan in the business—and why that’s a good thing
• The entire process, simplified: from first convo to closing
• How Steve acts as your personal closer + educator so you don’t need to know every detail

Steve has 50 years of mortgage experience, 20+ focused solely on reverse, and he’s still taking calls on Saturdays. This isn’t theory—this is a roadmap for adding high-margin deals to your pipeline while everyone else is chasing refis and rate shoppers.

If you’re serious about standing out in a crowded market, creating new income streams, and serving a massively underserved population, this episode is your playbook.

Connect with Steve:

LinkedInhttps://www.linkedin.com/in/steve-wolf-1735a9161/

Phone 520-975-1900

Got questions about growing your business?

• Join our free Mortgage Broker Builder community where brokers swap scripts, tools, and growth strategies.  Link in Bio
• Or, schedule a call and we’ll look at what’s holding you back and build a simple plan to scale.

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