In this power-packed episode of the SoftwareCy Podcast, we sit down with Christos Orphanides, a leading expert in restaurant marketing in Greece and Cyprus.

Christos shares his incredible journey, from dropping out of university and selling books door-to-door to building one of the top marketing agencies in the region.

Join us as we uncover the secrets to successful restaurant marketing, including:

• Why most restaurants fail at marketing
• The immense power of niching down
• Proven strategies to attract and retain customers
• How to leverage social media for maximum impact
• The mindset and values needed to scale your business

Christos provides actionable tips and real-world insights that any business owner in the food and beverage industry can use to boost their revenue and customer base.

Whether you’re a restaurant owner, marketer, or entrepreneur, this episode is packed with valuable information you won’t want to miss!

Chapters:
00:00 – Intro
01:47 – Christos’s Story
03:45 – Why Online Marketing?
06:51 – Early Ventures
12:11 – Niching Down
17:11 – Why Restaurants?
20:07 – Marketing vs. Operations
22:34 – Ideal Client
27:44 – 3 Ways to Grow Revenue
32:36 – Video Strategy
40:33 – Paid Ads
45:56 – Don’t Be Cheap
47:57 – Team Structure
50:18 – Business Values
54:05 – Daily Schedule
56:57 – Staying Updated
58:40 – Software

Resources & Links:

SoftwareCy: https://softwarecy.com
Software.io LinkedIn AI Software: https://softwarecy.io
CopeMember: https://copemember.com

Follow Us:

Instagram: https://www.instagram.com/software_cy/

Facebook: https://www.facebook.com/softwarecy/

TikTok: https://www.tiktok.com/@softwarecy

Restaurant Marketing Gr Instagram: https://www.instagram.com/restaurantmarketing.gr

Christos Orphanides Instagram: https://www.instagram.com/christos_orphanides 

Christos Orphanides Facebook: https://www.facebook.com/ChristosOrfanides

Christos Orphanides Websites: https://restaurantmarketing.gr and https://mangomedia.gr