That Martech Girl
That Martech Girl
Podcast Description
Where Martech meets culture- The business podcast with personality
Podcast Insights
Content Themes
The podcast covers a variety of themes including Digital Product Passports, AI in marketing, connected products, and e-commerce trends with specific episodes focusing on how European brands adapt to DPPs, the future of fashion-tech, and the impact of TikTok on marketing strategies. Each episode emphasizes practical advice, industry insights, and personal experiences.

Where Martech meets culture- The business podcast with personality
A former CEO, board chair, and one-time pro athlete walks us through the messy, human side of leading during disruption—and why the best decisions are both fast and empathetic. Jorge Titinger joins Rachel to unpack how careers that zigzag can sharpen judgment, how inclusion outperforms diversity alone, and why he calls AI “augmented intelligence” because its highest purpose is to remove friction while preserving human connection.
We start with the hard truth leaders face in tech-driven change: perfect information never arrives. Jorge shares a practical playbook for decisive action—gather enough signal, choose quickly, then pivot faster than pride if the data proves you wrong. He pairs speed with values and a clear North Star so teams know not just what to do, but why. From there, we go deep on DEI. Drawing on research, executive interviews, and lived experience, Jorge explains why belonging is the mechanism that turns different perspectives into better performance. Diversity opens the door; inclusion makes the room productive. The ROI is real—and measurable—when hiring, promotions, meeting norms, and language get redesigned into the company’s operating system.
Then we tackle AI through a leader’s lens. The pattern of every major tech shift is repeating—fear first, empowerment later—but this time the pace is ferocious. Jorge reframes AI as human assist: automate the repetitive, elevate the creative, and let judgment, mentorship, and culture do what machines cannot. We talk concrete ways to weave AI into workflows, from summarizing research to first-draft generation, paired with governance that protects quality and trust. The big takeaway: adapt early and stay human. Organizations that combine decisive leadership, inclusive culture, and practical AI fluency will outrun the hype and compound advantage.
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