The Yield Doctor with James Deaker
The Yield Doctor with James Deaker
Podcast Description
Improving Yield Management in Digital Media
Podcast Insights
Content Themes
The podcast focuses on various themes related to yield management and digital media, including video advertising strategies, pricing models, and programmatic advertising trends. Examples of episodes include interviews with industry leaders discussing best practices for pricing new products and lessons learned from implementing programmatic advertising.
Improving Yield Management in Digital Media
Is your Retail Media Network actually generating new revenue, or just shifting trade spend around? In this episode, James Deaker (The Yield Doctor) sits down with retail media expert Kiri Masters to diagnose the “Retail Media Doom Loop” and uncover the blueprint for building a high-margin commerce media business.
Whether you’re a mid-sized retailer or a major network, we dive into the structural shifts required to move beyond basic ad units and start capturing real, incremental yield.
In this video, you’ll learn:
The critical difference between Retail Media and Commerce Media.
Why reclassifying trade spend is a “short-term win, long-term fail.”
How smaller networks can compete (and win) against the giants.
The specific “Yield Doctor” diagnosis for maximizing digital asset value.
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