The Yield Doctor with James Deaker
The Yield Doctor with James Deaker
Podcast Description
Improving Yield Management in Digital Media
Podcast Insights
Content Themes
The podcast focuses on various themes related to yield management and digital media, including video advertising strategies, pricing models, and programmatic advertising trends. Examples of episodes include interviews with industry leaders discussing best practices for pricing new products and lessons learned from implementing programmatic advertising.
Improving Yield Management in Digital Media
What can yield analysts really take away from Ari Paparo’s new book Yield?
This isn’t a book review — it’s about the gold inside the book that every pricing or yield analyst should highlight and study. In this video, I break down 4 key lessons that will make you sharper and faster in digital advertising yield management.
If you’re new to the industry, or even if you’ve been around a while, these insights will help you connect the dots between theory, practice, and results.
Related: The book review of this book:
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