Research to Revenue: The Market Research Podcast

Research to Revenue: The Market Research Podcast
Podcast Description
Welcome to Research to Revenue, a podcast for marketing research professionals who want to hear from experts, learn about methodologies, stay up to date on industry news and explore new ideas and thinking. In each episode, we will pack in as much value as possible while helping you connect the dots between research and revenue.
Podcast Insights
Content Themes
The podcast explores a variety of content themes, including effective research communication, pricing strategies, and survey design best practices. Episodes highlight topics like using data visualizations to engage stakeholders, measuring price sensitivity through conjoint analysis, and creating impactful online surveys—ensuring all discussions are rooted in practical applications and actionable insights.

Welcome to Real to Research, a podcast for marketing research professionals who want to hear from experts, learn about methodologies, stay up to date on industry news and explore new ideas and thinking. In each episode, we will pack in as much value as possible while diving into what real researchers are doing on the front line.
Inspiring data-driven action—it’s what every applied researcher strives for. But how do you achieve it? From choosing the right data visualizations to framing your narrative effectively, every decision matters in ensuring your research resonates and prompts stakeholders to act.
As a former consultant and current research director at Red House Communications, Anna Dragotta will share a number of tried-and-true strategies for communicating research in a compelling and impactful manner.
Anna Dragotta, PhD, SHRM-SCP is a highly versatile consulting and analytics professional with 15 years of experience in executing start-to-end mixed methods research. She combines expertise in behavioral science, data and people analytics, and qualitative research and has helped numerous organizations set and achieve strategic goals through the use of data. She has worked with organizations both big and small across a range of industries—some of her more well-known clients include Credit Karma, CrowdStrike, Clif Bar, Environmental Sciences Associates, and more.
Anna is a summa cum laude graduate of the University of Groningen, the Netherlands with an M.S. in Applied Social Psychology. She also earned an M.S. in Social Psychology and a dual Ph.D. in Social and Biological-Health Psychology with a Minor in Quantitative Research Methodology from the University of Pittsburgh.

Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.