Research to Revenue: The Market Research Podcast
Research to Revenue: The Market Research Podcast
Podcast Description
Welcome to Research to Revenue, a podcast for marketing research professionals who want to hear from experts, learn about methodologies, stay up to date on industry news and explore new ideas and thinking. In each episode, we will pack in as much value as possible while helping you connect the dots between research and revenue.
Podcast Insights
Content Themes
The podcast explores a variety of content themes, including effective research communication, pricing strategies, and survey design best practices. Episodes highlight topics like using data visualizations to engage stakeholders, measuring price sensitivity through conjoint analysis, and creating impactful online surveys—ensuring all discussions are rooted in practical applications and actionable insights.
Welcome to Real to Research, a podcast for marketing research professionals who want to hear from experts, learn about methodologies, stay up to date on industry news and explore new ideas and thinking. In each episode, we will pack in as much value as possible while diving into what real researchers are doing on the front line.
Join Aaron Hill on the Real Research Podcast as he hosts Ben Cortese and Keaton Wilson from KS&R. Dive into their journey of leveraging Shiny, an R-based tool for delivering advanced data solutions to clients. Discover the challenges and successes they encountered in transitioning from Excel to Shiny for conjoint analysis and menu-based choice modeling. Learn about the practical applications, benefits, and future potential of integrating AI within these frameworks. Whether you are an experienced data scientist or new to market research, this episode offers valuable insights into scalable, efficient, and flexible data-driven decision-making.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.