The Durable Small Business
The Durable Small Business
Podcast Description
The Durable Small Business connects business owners, operators, and investors to uncover what it takes to build businesses that thrive — and endure.
Each episode features candid conversations with seasoned company builders, sharing lessons, strategies, and real stories from the front lines.
Whether you're scaling, preparing for a transition, or just starting out, we’re here with practical advice and insights to help you build a durable, profitable business that lasts.
Podcast Insights
Content Themes
The podcast focuses on entrepreneurship, business scaling, and long-term growth, featuring episodes that cover topics like insights from successful business acquisitions, lessons from the cannabis industry, and strategies for building resilient enterprises. Episodes delve into real-world experiences, such as Paul Henderson's transition into the cannabis sector and Will Smith's exploration of entrepreneurship through acquisition.

The Durable Small Business connects business owners, operators, and investors to uncover what it takes to build businesses that thrive — and endure.
Each episode features candid conversations with seasoned company builders, sharing lessons, strategies, and real stories from the front lines.
Whether you’re scaling, preparing for a transition, or just starting out, we’re here with practical advice and insights to help you build a durable, profitable business that lasts.
What does it take to build a beloved, multi-location coffee brand in one of the toughest industries around?
Missy Greis, founder of Publik Coffee, joins Chase Murdock to share the remarkable story behind one of Utah’s most iconic local brands. From buying a dilapidated building in Salt Lake’s Central Ninth district to launching four thriving businesses (coffee roastery, cafe, restaurant, and event space), Missy walks us through how Publik came to life—and why it has stayed deeply rooted in community, hospitality, and craft.
In this candid conversation, Missy talks about:
- The unlikely origins of Publik and why it began with real estate, not coffee
- Building a business that feels intimate, even as it scales to 70+ employees
- Why she’s never made a latte, and why that’s the point
- Navigating the chaos of COVID, earthquakes, and inflation—and coming out stronger
- Her philosophy on leadership, delegation, and staying passionate after a decade in the game
Whether you’re a coffee lover, aspiring entrepreneur, or someone figuring out how to grow without losing your soul, this episode is packed with hard-won lessons, real talk, and inspiration from someone who’s done it.
Learn more about Durable on our website.

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