Social Geek
Social Geek
Podcast Description
Hello Geeks. Join Jack Monson and top marketing thought leaders and franchise executives for weekly Rock Star roundtables on hot topics and trends.
Podcast Insights
Content Themes
The podcast focuses on several key themes such as franchising strategies, marketing innovation, international development, and mentorship. Recent episodes delve into topics like multi-unit growth strategies, the impact of AI on franchises, and the upcoming IFA 2025 event, featuring insights from professionals on storytelling in franchising and evolving customer demographics.
Hello Geeks. Join Jack Monson and top marketing thought leaders and franchise executives for weekly Rock Star roundtables on hot topics and trends.
We’re continuing our series of one-on-one talks with this year’s Social Geek Franchise Thought Leadership Award winners.
Larisa Walega, CGO of Ziebart International and a member of the IFA Board of Directors, is here to share what she sees happening right now in Franchising.
We dive deep into:
The rise of the Chief GROWTH Officer
Her journey into – and discovery of – Franchising
AI & tech for franchise growth
Building on customer experiences over services
And the continued growth and evolution of the IFA Women’s Franchise Committee, which Larisa grew over the past two years as Chair.
Thanks to today’s sponsors Thunderly, AnswerConnect, and our newest partner, Pilot.
Special Guest: Larisa Walega.
Disclaimer
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