Social Geek
Social Geek
Podcast Description
Hello Geeks. Join Jack Monson and top marketing thought leaders and franchise executives for weekly Rock Star roundtables on hot topics and trends.
Podcast Insights
Content Themes
The podcast focuses on several key themes such as franchising strategies, marketing innovation, international development, and mentorship. Recent episodes delve into topics like multi-unit growth strategies, the impact of AI on franchises, and the upcoming IFA 2025 event, featuring insights from professionals on storytelling in franchising and evolving customer demographics.
Hello Geeks. Join Jack Monson and top marketing thought leaders and franchise executives for weekly Rock Star roundtables on hot topics and trends.
Today we’ve got a two-part conversation with Gini Dietrich of Spin Sucks.
First, Gini returns to Social Geek with an update on the PESO model – the relationship of implementing Paid, Earned, Shared, and Owned media strategies. She shares stories about:
• Challenges in measuring all media but in different ways
• The effect of AI on the PESO model and what’s next
• Creating good content still matters most for humans, search engines, and AI
Then join us over on the Franchise Freaks podcast for part 2 of our conversation!
Thanks to Vendasta, Franzy, Hughes, and Thunderly ⚡
http://vendasta.com/franchise
https://franzy.com/socialgeek
http://hughes.com/franchise
https://thunderlymarketing.com/
Special Guest: Gini Dietrich.
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