The Sports Business Leaders Podcast
The Sports Business Leaders Podcast
Podcast Description
Join the biggest and most active community in the Northeast Corridor where sports innovators connect, network, share ideas, and collaborate with ecosystem champions to drive global change.
Podcast Insights
Content Themes
The podcast covers various topics within the sports business landscape, including female empowerment in sports, fan engagement, branding, athlete marketing, and the impact of technology on sports. Episodes feature insights from experts like Amaya Howard discussing community-building for women in sports and Marek Kesküll exploring digital fan interactions shaped by gamification.
Sports Business Leaders (SBL) is a growth engine for companies selling into sports—connecting organizations with the relationships, market intelligence, and strategic guidance they need to win more business. We combine a trusted network, industry insights, executive introductions, media exposure, and curated events to accelerate revenue growth.
Unrivaled is one of the most interesting new leagues in sports.
Co-founded by WNBA stars Napheesa Collier and Breanna Stewart, the 3-on-3 women’s basketball league was built around a player-first model, giving athletes another way to compete domestically while also sharing in the growth of the league.
On this episode of the Sports Business Leaders Podcast, we’re joined by Taylor Lake, VP of Partnerships at Unrivaled, to talk about how the league is building its commercial strategy, creating partnerships around its players and fans, and approaching growth as it heads into its third season.
We also discuss what brands should understand when trying to work with emerging sports properties and why the best partnerships start with understanding what the league actually needs.
Disclaimer
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