In this episode, Jami and Andrew dig into two foundational components of the EOS Vision/Traction Organizer: the 10-year target and the 3-year picture. They explore why a compelling 10-year target must be visionary-led and bold enough to feel a little scary, why revenue alone rarely rallies a team, and how the 3-year picture serves as the critical bridge between long-term vision and day-to-day execution. Whether you're a founder just starting to cast vision or a seasoned leader revisiting your VTO, this episode is packed with practical insight on building a business by design rather than by default.

Key Topics

– Why the 10-year target must be owned and loved by the visionary.

– The danger of fluffy or revenue-only 10-year targets and what to do instead.

– How to make your 10-year target tangible enough for every team member to rally behind.

– The role of the 3-year picture as the bridge between vision and the one-year plan.

– Dan Sullivan's R-Factor Question and how it removes current context from planning.

– Why teams should draft their 10-year target in pencil and revisit it every 90 days.

– How connecting daily work to the VTO keeps teams motivated and aligned.

– The cascade from 10-year target to 3-year picture to 1-year plan to 90-day rocks.

Chapters

0:00 – Welcome and episode intro.

1:15 – What sparked the conversation: Andrew's Flywheel cohort for new founders.

3:30 – Common challenges teams face when thinking long-term.

6:00 – The two purposes of a 10-year target: alignment and rally.

9:00 – Why revenue targets alone don't move people.

12:30 – Jami's own 10-year target: activating 50 brands.

15:00 – What makes a 10-year target go wrong (fluffy vs. tangible).

18:00 – Why it takes a full year for teams to truly internalize the 10-year target.

21:00 – The visionary's responsibility: bold buy-in and leading the charge.

25:00 – Introducing the 3-year picture and why it often gets skipped.

28:30 – Dan Sullivan's R-Factor Question and removing current context.

33:00 – What a well-built 3-year picture looks and feels like.

37:00 – Real-world example: recasting the 3-year picture in Slack every week.

40:00 – How the 3-year picture sets up a better one-year plan.

43:30 – Connecting rocks and daily work back to the big picture.

46:00 – Key takeaways and close.

Mentions & Credits

EOS (Entrepreneurial Operating System) – https://www.eosworldwide.com

VTO (Vision/Traction Organizer) – https://www.eosworldwide.com/vto

Dan Sullivan / Strategic Coach – https://www.strategiccoach.com

Jim Collins / Built to Last (BHAG concept) – https://www.jimcollins.com/concepts/bhag.html