In this deeply insightful episode of Inside the 90s, Jami and Andrew dig into the heart of organizational core values. Not just as buzzwords on a wall, but as foundational drivers of culture, behavior, hiring, accountability, and brand. Through personal stories and structured EOS (Entrepreneurial Operating System) processes, they explore how to discover authentic core values, evolve them through lived experience, and embed them in every touchpoint of a company’s daily rhythm. Listeners are taken behind the scenes of Wonder’s own core value journey, with actionable insights on implementation, reinforcement, and the courageous leadership needed to hold teams to those values.

Key Topics:

– Discovery vs. Prescription of Core Values.

– The EOS Core Value Workshop Framework.

– Why Values Must Be Tested and Marinated.

– Wonder’s Core Value Evolution (Make it Happen, Be Curious, Be Courageous, Be Generous, Outshine).

– Operationalizing Values: Slack, Visuals, Weekly Shares.

– Accountability: Hiring, Feedback, and Letting Go.

– Leadership Traits: Courage and Repetition.

– The Role of Visionaries and Value Obsession.

– Brand as Interaction Rooted in Values.

Chapters:

0:00 – Introduction: Revisiting the theme of core values across the series.

3:00 – Core values must be discovered, not prescribed.

6:30 – Building values with the team: EOS process explained.

12:00 – How Jami’s team landed on 4 core values—and added the fifth: Outshine.

19:30 – The power of marinating values and behavioral observation.

24:00 – Reinforcing values: Slack channels, visual cues, and storytelling.

29:00 – Accountability: Living the values authentically and calling out behavior.

36:30 – Embedding values in hiring and the “Core Value Speech”.

44:00 – When values misalignment means it’s time for change.

50:00 – Visionary leadership: Jami’s five obsessions and creative-led culture.

58:00 – Culture, brand, and the cult-like nature of strong core values.

1:02:00 – Closing thoughts and appreciation for the EOS framework.