The Inside Track – presented by CallRevu
The Inside Track - presented by CallRevu
Podcast Description
Welcome to The Inside Track, presented by CallRevu! Hosted and produced by industry experts Eric Glass and Kurt Larson, we explore the latest trends, innovations, and challenges facing dealerships and businesses today. From optimizing customer experience to leveraging cutting-edge technology, we provide actionable insights and success stories from thought leaders and practitioners. Whether you're an industry professional or a newcomer, join us to discover practical advice and inspiration to drive your dealership's success forward in an ever-evolving market.
Also- we try to make it fun, and hopefully you'll feel the same way!
Please like, subscribe, or share...
Podcast Insights
Content Themes
The podcast covers a range of themes including customer experience optimization, the impact of AI on the automotive industry, and best practices for integrating video marketing in sales strategies. Episodes such as 'The State of AI' discuss technological advancements in the dealer-customer relationship, while 'Understanding Selective Buyers with Data-Driven Insights' focuses on strategies for appealing to informed consumers. Each episode aims to provide practical advice and success stories related to evolving industry practices.
Welcome to The Inside Track, presented by CallRevu! Hosted and produced by industry experts Eric Glass and Kurt Larson, we explore the latest trends, innovations, and challenges facing dealerships and businesses today. From optimizing customer experience to leveraging cutting-edge technology, we provide actionable insights and success stories from thought leaders and practitioners. Whether you’re an industry professional or a newcomer, join us to discover practical advice and inspiration to drive your dealership’s success forward in an ever-evolving market.
Also- we try to make it fun, and hopefully you’ll feel the same way!
Please like, subscribe, or share…
Where did that lead really come from—and which marketing efforts actually influenced it?
In this episode of Inside Track, CallRevu’s Forest Ward sits down with Wes Hymer from TracTru to unpack the challenges of marketing attribution and lead tracking across automotive, agriculture, construction, and other dealer-driven industries.
The conversation explores how websites, SEO, organic social, paid media, and phone calls contribute to the customer journey—and why understanding where a lead comes from is only part of the equation.
We’ll discuss common attribution blind spots, how dealers can better connect marketing activity to qualified opportunities, and the role call handling and lead response play in turning customer interest into real results.
We’ll also explore what CallRevu’s expansion into auto-adjacent markets following the CallDrip acquisition means for dealers and how digital marketing and conversation intelligence can work together to improve visibility into the customer journey.
If you’re looking for a clearer picture of where your leads come from, which marketing efforts are making an impact, and how to turn more inquiries into opportunities, this conversation is for you.
Disclaimer
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