EveryDayExpert Insights
EveryDayExpert Insights
Podcast Description
Sandra Acham, Founder of marketing communications company Ulumous LLC, hosts EveryDayExpert Insights. In these down-to-earth conversations, she shares strategies that business professionals just like you and I have implemented to achieve professional and personal success. Each episode features guests providing diverse perspectives. Whether you're looking to reboot your business, brush up your professional brand, or simply want the inside track, this podcast equips you with knowledge and tips from every day professionals like you and I who are making a making a mark.
Podcast Insights
Content Themes
The podcast centers around themes of professional branding, communication strategies, and personal growth. Example episodes include discussions on the role of visual design in business with Lisa Kamakina and the importance of authentic communication with Paul Burdette, highlighting specific focus areas such as business evolution and mind-body connections.
Sandra Acham, Founder of Ulumous LLC, hosts Everyday Expert Insights. Each episode features down to earth professionals sharing their experiences using brand marketing to stand out. Whether you’re launching a business, rebooting your company, or simply want insider wisdom from people who’ve been in your shoes, this podcast shares practical insights you can put to work.
What do poems, novels, and films have in common with marketing writing? They all tell a story. In this episode of Everyday Expert Insights, digital marketer Michael Finn unpacks how businesses can infuse storytelling into their marketing writing to capture their customers’ attention.
Listen in as he teaches us tangible ways to improve our marketing and communications through the power of telling a great story.
Important Sections:
- (0:18) Applying Storytelling Structure to Marketing and Communications
- (1:26) Does AI Belong in the Creative Process?
- (4:03) Infusing Storytelling Into Your Marketing Writing
- (12:04) Should You Hire a Marketing Agency For Your Business?
- (15:43) Three Tips to Uplevel Your Writing
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.