Brands In Play
Brands In Play
Podcast Description
Welcome to Brands in Play - The podcast where we explore immersive marketing and the people who are leading it.
Podcast Insights
Content Themes
The podcast covers key topics related to immersive marketing, the gaming industry, and user-generated content (UGC), with episodes like the pilot discussing Legendary Entertainment's Fortnite activation for Godzilla x Kong, as well as broader trends such as brand activations in gaming and the impact of Hollywood on the gaming landscape.
Welcome to Brands in Play – The podcast where we explore immersive marketing and the people who are leading it.
Brands In Play is a finalist in the 5th Annual Signal Awards in Creativity & Marketing, and we’re also up for Listener’s Choice award. We need your vote. Please cast a vote for us before October 1! https://vote.signalaward.com/PublicVoting#/2026/shows/genre/creativity-marketing
This week, Minecraft has been one of the biggest creator platforms in gaming for years, but Mojang and Microsoft have never made it as easy for brands to play there as Roblox or Fortnite. That door now looks like it’s starting to crack open.
Nic Hill and Matt Daly also talk Rockstar Games turning GTA VI into a full entertainment release, the spillover into Roblox, Best Buy building a media business around its stores and customer data, Crunchyroll and Venum putting Jujutsu Kaisen on real fighting gear, Vogue and Unitree Robotics sending humanoid robots down the runway, and OpenAI making a very deliberate shift toward normal, everyday use cases.
Watch or listen to the full conversation on Spotify, YouTube and Apple Podcasts.
Watch or listen to Episode 92 of Brands In Play.
#ImmersiveMarketing #vogue #GTA6 #minecraft #brandintegrations #jujutsukaisen
Follow Us:
Co-Hosts:
Nic Hill – https://www.linkedin.com/in/nic-hill-6553873/
Matt Daly – https://www.linkedin.com/in/dalymatt/
Producer / Editor
Edward Regue – https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/
Website: https://www.brands-in-play.com/
#brandsinplay
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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