Brands In Play
Brands In Play
Podcast Description
Welcome to Brands in Play - The podcast where we explore immersive marketing and the people who are leading it.
Podcast Insights
Content Themes
The podcast covers key topics related to immersive marketing, the gaming industry, and user-generated content (UGC), with episodes like the pilot discussing Legendary Entertainment's Fortnite activation for Godzilla x Kong, as well as broader trends such as brand activations in gaming and the impact of Hollywood on the gaming landscape.
Welcome to Brands in Play – The podcast where we explore immersive marketing and the people who are leading it.
Paramount’s brief for Scary Movie 6: “unapologetically inappropriate.”
Pubity’s answer? A glass hotbox in Times Square, with Ghostface and the returning cast inside. The campaign generated more than 66 million views across Pubity’s own channels.
This week on Brands In Play, Myles Chilvers and Nina Kammer from London-based social media publisher Pubity Group join Nic Hill and Matt Daly to break down the stunt, from spoofing Severance’s glass-box activation to securing last-minute permits.
They explain how they planned the headlines, memes and camera shots before production began, and why knowing what people will send to their friends shapes the entire idea.
Watch or listen to the full episode.
Watch or listen to Episode 99 of Brands In Play.
Follow Nina Kammer – https://www.linkedin.com/in/ninakammer/
Myles Chilvers – https://www.linkedin.com/in/myles-chilvers/
Follow Pubity Group – https://www.linkedin.com/company/pubity/home/
Follow Us:
Co-Hosts:
Nic Hill – https://www.linkedin.com/in/nic-hill-6553873/
Matt Daly – https://www.linkedin.com/in/dalymatt/
Producer / Editor
Edward Regue – https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/
#brandsinplay
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