Brands In Play
Brands In Play
Podcast Description
Welcome to Brands in Play - The podcast where we explore immersive marketing and the people who are leading it.
Podcast Insights
Content Themes
The podcast covers key topics related to immersive marketing, the gaming industry, and user-generated content (UGC), with episodes like the pilot discussing Legendary Entertainment's Fortnite activation for Godzilla x Kong, as well as broader trends such as brand activations in gaming and the impact of Hollywood on the gaming landscape.

Welcome to Brands in Play – The podcast where we explore immersive marketing and the people who are leading it.
Brands In Play kicks off 2026 with a predictions episode. Nic Hill and Albane Prioux center the conversation around three questions brands are already grappling with:
• Where people will spend time playing and socializing
• Which monetization models hold up under real pressure
• How creator-led economies are changing brand strategy.
This week in the news, Warner Bros. leans toward Netflix over Paramount, SandboxVR scales globally, FIFA deepens its Roblox strategy and NBA star Luka Dončić drives authentic engagement with a limited-time Roblox integration.
If you are liking the show, give us a follow. We break down how brands, platforms, and creators operate inside gaming, UGC Platforms and Immersive media.
The Brands In Play 2026 Prediction Episode is now live on YouTube, Spotify and Apple Podcasts.
Follow Us:
Nic Hill – https://www.linkedin.com/in/nic-hill-6553873/
Albane Prioux – https://www.linkedin.com/in/albaneprioux/
Edward Regue – https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/
Dr. Giovanna Casimiro https://www.linkedin.com/in/ggcasimiro/
Website: https://www.brands-in-play.com/
#brandsinplay #2026predictions

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