𝗕𝗿𝗮𝗻𝗱𝘀 𝗶𝗻 𝗣𝗹𝗮𝘆 – 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟭𝟯 | 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗻𝗴 𝗜𝗻𝘁𝗼 𝗥𝗼𝗯𝗹𝗼𝘅 𝗳𝘁. 𝗝𝗮𝘀𝗼𝗻 𝗦𝘁𝗲𝘆𝗮𝗲𝗿𝘁 | 𝗦𝗸𝘆𝗹𝗶𝗴𝗵𝘁 𝗠𝗲𝗱𝗶𝗮

This week we unpack what integration looks like: from building persistent, data-driven brand placements in top games like LiveTopia, to understanding when not to launch an owned experience.

In episode 13 of Brands In Play, Nic Hill & Albane Prioux sit down with the founder of Skylight Media, one of the influential behind-the-scenes figures in Roblox brand integrations. From roleplay mega-hits to mall-based Sketchers stores, Jason has helped brands embed rather than advertise. We talk integration strategy, LiveTopia secrets, e-commerce potential, and how to spot red flags in a Roblox pitch.

𝗜𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝗲𝗽𝗶𝘀𝗼𝗱𝗲:

– Why integrations beat “owned” for most brands

– MAUs > Impressions: Why CPMs are misunderstood

– Commerce on Roblox (and why it's not like Instagram)

– Building with developers, not over them

– The real strategy behind e-commerce pilots like Walmart + Fandango

– What success really looks like for brands inside games

Jason drops real talk, hard truths, and tactical gems. 

Let's not forget the 𝘀𝗶𝗱𝗲 𝗾𝘂𝗲𝘀𝘁 for the week – Nic and Albane try out Dress To Impress on Roblox. Check out our 𝗥𝗘𝗔𝗟 𝗧𝗜𝗠𝗘 𝗥𝗘𝗩𝗜𝗘𝗪 segment every week to see where we send Nic and Albane next.

#BrandsInPlay#RobloxMarketing#ImmersiveCommerce#UGCgaming#ImmersiveMarketing#LiveTopia#BRATZ#RainbowHigh#SkylightMedia