In episode 20 of Brands In Play, Nic Hill and Albane Prioux sit down with Gino Roy, Art Director at Sawhorse. He’s behind the visual direction of some of the best-looking branded games on Roblox like Beetlejuice, Wicked, Kung Fu Panda, Tommy Play, and most recently, How to Train Your Dragon. But this conversation goes deeper than art.

We get into how to make cinematic worlds that actually run well on Roblox’s engine across all devices, why performance budgets matter more than showy assets, and what it means to design for “fun” instead of “friction.”

Gino also talks about the jump from traditional visual effects and animation design to interactive gamified design, and what it’s like experiencing your own work in VR.

This one’s packed. Twitch makes a rare move by partnering with Dress to Impress on Roblox. Fortnite quietly dropped Blitz Royale, a new mode designed entirely for mobile players. And then Squid Game. We talk about how Netflix and The Gang dropped the official Roblox experience just as Season 3 arrives. There’s a surprising amount of in-game marketing across UGC gaming platforms like Roblox and Fortnite. We barely saw anything off-platform.

𝗟𝗲𝘁'𝘀 𝗻𝗼𝘁 𝗳𝗼𝗿𝗴𝗲𝘁 𝘁𝗵𝗲 SIDE 𝗤𝗨𝗘𝗦𝗧 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘄𝗲𝗲𝗸. We jump into Universal’s new “How to Train Your Dragon” game on Roblox to experience flying dragons, dodging obstacles mid-air, and spotting where the cinematic world-building really lands. 𝗖𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝗼𝘂𝗿 𝗥𝗲𝗮𝗹 𝗧𝗶𝗺𝗲 𝗥𝗲𝘃𝗶𝗲𝘄 𝘀𝗲𝗴𝗺𝗲𝗻𝘁 𝗲𝘃𝗲𝗿𝘆 𝘄𝗲𝗲𝗸 𝘁𝗼 𝘀𝗲𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝘀𝗲𝗻𝗱 𝗡𝗶𝗰 𝗮𝗻𝗱 𝗔𝗹𝗯𝗮𝗻𝗲 𝗻𝗲𝘅𝘁.

So how did they make a Roblox game look like a AAA game? Watch on YouTube and Spotify or listen on your favorite podcast app. 

Follow Gino: 
https://www.linkedin.com/in/gino-roy-254b0bb/

Follow Us:

Nic Hill –   https://www.linkedin.com/in/nic-hill-6553873/
Albane Prioux –   https://www.linkedin.com/in/albaneprioux/
Edward Regue –   https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/

#brandsinplay  #roblox  #howtotrainyourdragon