[NEW EPISODE ALERT] 
This week on Brands In Play, Albane Prioux and Nic Hill sit down with Margot Rodde, Founder & CEO of Creators Corp. We unpack the crucial split between Fortnite BR and UEFN, and why studios are going platform agnostic. Margot argues platforms must “pick a lane” (ad platform vs. creator-first game platform), and makes the case for brands to work directly with specialized studios. 

In the news, eMarketer flags puzzle and shooter titles as the current sweet spot for mobile game ad opportunities, marketers are using Reddit as an AI-era SEO lever and the Roblox Q3 readout is punchy: DAU at ~151M with the biggest growth in 13+, and rising creator/safety spend signaling a long-term growth push over short-term profit.

And in our Real Time Review, Albane jumps into the The Simpsons x Fortnite takeover. Expect a Springfield map reskin, Battle Pass track, and Disney+ tie-ins. 

Follow Anne-Margot Rodde https://www.linkedin.com/in/anne-margot-rodde/

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Nic Hill –   https://www.linkedin.com/in/nic-hill-6553873/
Albane Prioux –   https://www.linkedin.com/in/albaneprioux/
Edward Regue –   https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/

Website: https://www.brands-in-play.com/

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