The Future Is How
The Future Is How
Podcast Description
Welcome to The Future Is How: Explorations on Creating Your Better Tomorrow—a podcast that invites you to actively shape the future with practical insights and inspiration. Hosted by Dr. Frederik G. Pferdt, author of What's Next Is Now and first and former Chief Innovation Evangelist at Google, Frederik shares insights on building a future-ready mindstate, drawing from his experiences training the brightest minds at Google, Stanford, and beyond.
Podcast Insights
Content Themes
The podcast explores a variety of themes focused on futurism, personal growth, and societal development, with episodes discussing topics like the importance of a futurist mindset, leveraging creativity for social impact, the role of relationships in happiness, and utilizing sleep science for enhanced productivity.
Welcome to The Future Is How: Explorations on Creating Your Better Tomorrow—a podcast that invites you to actively shape the future with practical insights and inspiration. Hosted by Dr. Frederik G. Pferdt, author of What’s Next Is Now and first and former Chief Innovation Evangelist at Google, Frederik shares insights on building a future-ready mindstate, drawing from his experiences training the brightest minds at Google, Stanford, and beyond.
At a glance
In this episode of The Future Is HOW, I sit down with world-renowned master perfumer Christophe Laudamiel to explore one of the most powerful yet overlooked senses shaping our future: smell.
Christophe shares how his journey into perfumery began, what mentors in the fragrance world taught him, and why scent is far more complex than we usually imagine. Together we explore the deep connection between smell and memory, why no scent ever represents just one thing, and how fragrance can be designed to evoke emotions, experiences, and even entire stories.
The conversation moves from the personal to the future: How would you design the scent of a humanoid robot? Why do we crave certain smells, like fruit, yet rarely experience them authentically in fragrance? And what happens when scent becomes personalized, expressive, and deeply human?
From creativity and diversity to memory and imagination, Christophe reminds us that scent is not just chemistry. It is language. It is emotion. It is a way of experiencing the world.
A conversation about the invisible forces that shape how we remember, feel, and imagine what comes next.
Chapters
00:00 The Power of Scent and Memory
02:54 The Journey into Perfumery
03:24 How Christophe discovered smell and entered the industry of parfumery
06:04 I love the variety – you should see my shower!
07:19 What mentors in the parfume industry teach you
08:24 For those who have no mentor and want to create parfumes
09:23 When Frederik’s daughter could smell a picture
13:00 There is not one smell, that smells of only one thing
18:16 How Christophe would create the scent of humanoid robots
23:19 Why don’t we have more fruit smells though so many people likes fruits
26:05 Designing Scents for Emotions
29:40 Personalized Fragrance Creation
32:05 The Future of Scent and Memory
33:10 Fast Future Questions
34:10 Diversity in Fragrance and Humanity
35:15 Creative Expression Through Scent
Where to Find Frederik G. Pferdt
NextLetter: https://www.nextletter.frederikgpferdt.com
Book: whatsnextisnowthebook.com
LinkedIn: https://www.linkedin.com/in/fgpferdt
YouTube: https://www.youtube.com/c/frederikgpferdt
Instagram: https://www.instagram.com/frederikgpferdt
Website: https://www.frederikgpferdt.com
Make the test: https://awareness.frederikgpferdt.com
Music: Andreas Horchler
Producer: Florian Dietrich
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.