Agency Alchemy

Agency Alchemy
Podcast Description
A Podcast from Advertising Week
Podcast Insights
Content Themes
Key themes include brand-agency relationships, the impact of AI on marketing, and leadership in advertising, with episodes such as Richard Robinson discussing the upcoming transformations in 2025 and Chris Pearce exploring the fusion of creativity and data in agency management.

Delve into the dynamic world of modern advertising agencies.
How do you grow a two-person startup into a 100-person agency powering brands with creativity, media, and digital transformation? Wondersauce Co-Founder and CEO John Sampogna shares the secrets behind scaling fast, keeping talent inspired, and staying ahead with AI and emerging tech. Hear how this business acceleration agency helps brands break growth barriers—and what the future of agencies will look like in the age of human + machine collaboration.

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