Agency Alchemy
Agency Alchemy
Podcast Description
A Podcast from Advertising Week
Podcast Insights
Content Themes
Key themes include brand-agency relationships, the impact of AI on marketing, and leadership in advertising, with episodes such as Richard Robinson discussing the upcoming transformations in 2025 and Chris Pearce exploring the fusion of creativity and data in agency management.
Delve into the dynamic world of modern advertising agencies.
In this episode, we sit down with James Trowman, Partner and General Manager at The Frameworks, a specialist B2B marketing agency recently crowned with six Telly Awards and proud new status as an employee-owned business. James shares how imagination and creativity drive real business transformation—from branding and content strategy to AI-powered tools. He explores the four pillars of imaginative organizations, how B2B marketers can humanize complex offerings, and why risk-taking, collaboration, and leadership buy-in are key to future-proofing your business.
Plus, hear how The Frameworks is leveraging AI not just to boost creative output, but to build smarter, more personalized client experiences. If you’re a business leader ready to think beyond the now, this one’s for you.
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