RedefineHER
RedefineHER
Podcast Description
RedefineHER—hosted by Brenda Armstrong, a 15-year talent advocate—delivers candid conversations with trailblazers transforming women’s wellness. From personal founder stories to groundbreaking innovations, each episode dives deep into struggles, successes, and the bold moves shaping health, technology, and leadership.
Explore how leaders build teams, break funding barriers, redefine norms in male-dominated sectors, and innovate beyond tech. RedefineHER will leave you inspired, informed, and empowered to champion change in women’s health.
Podcast Insights
Content Themes
The podcast covers themes like women's health, workplace culture, and leadership in male-dominated sectors, often highlighting topics such as mental well-being and the impact of technology on health. For example, the first episode features Erica Hines discussing the intersection of AI, media, and workplace culture, emphasizing innovative approaches to mental wellness and team-building.
RedefineHER, hosted by Brenda Armstrong, a 15-year tech talent advocate, delivers candid conversations with trailblazers transforming women’s wellness.
From personal founder stories to groundbreaking innovations, each episode dives deep into entrepreneurship struggles, successes, and the bold moves shaping health, women’s health, technology, and leadership.
Explore how leaders build teams, break funding barriers, redefine norms in male-dominated sectors, and innovate beyond tech.
RedefineHER will leave you inspired, informed, and empowered to champion change in women’s health.
What happens when we stop fearing our finances and start treating money as a tool for wellness, freedom, and legacy?
In this powerful and practical episode, Brenda sits down with Behi Shafiei, Founder & CEO of Wealth Bridge Consulting and creator of Confessions of a Founder, for a raw conversation on financial empowerment, legacy building, and taking up space in systems that were never designed for us.
Behi shares her journey as an Iranian-Canadian immigrant, former government advisor, and top 1% national sales leader who left traditional finance to build an education-first, values-based model that prioritizes access, equity, and real-life strategy.
Together, they unpack what it takes to move from financial anxiety to clarity, why women need customized wealth strategies, and how money becomes a form of self-protection, especially for caregivers, immigrants, and founders.
From budgeting and insurance to tax planning and mindset shifts, this episode delivers clarity, confidence, and real-world tools for anyone ready to change their financial future.
We dive into:
✔️ Why financial literacy is a foundational part of wellness
✔️ How to manage cash flow, taxes, and investments with confidence
✔️ The 3 pillars of long-term wealth-building
✔️ Critical illness and disability insurance, what it is and why it matters
✔️ Why immigrant entrepreneurs and women need custom financial plans
✔️ How to shift from shame and avoidance to strategy and power
Timeline:
00:00 The Importance of Financial Conversations for Women
02:56 Understanding Wealth and Self-Worth
06:10 The Historical Exclusion of Women in Financial Systems
08:59 Mindset Barriers and Financial Empowerment
11:52 Practical Steps for Financial Clarity
15:08 Budgeting as a Strategy for Freedom
17:57 Building a Financial Foundation for Young Women
20:52 Risk Mitigation and Financial Security for Women
23:50 Navigating Financial Challenges in Midlife
26:47 Health and Wealth: The Interconnection
30:08 Preparing for the Unexpected in Health and Finances
38:44 Safeguarding Your Financial Future
40:01 The Impact of Financial Stress on Leadership
43:36 The Importance of Clarity in Financial Planning
45:58 Embracing Vulnerability in Financial Conversations
49:48 Navigating Instability as an Entrepreneur
53:12 Incorporating Cryptocurrency into Wealth Management
57:15 Redefining Financial Success and Empowerment
01:03:35 Overcoming Intimidation in Financial Discussions
📌 Mentioned in the Episode:
– The Psychology of Money – Morgan Housel
– Be Your Future Self Now – Benjamin Hardy
– Dialed In – Dr. Donna Sinclair
– The Voice of Knowledge – Don Miguel Ruiz
– Becoming Supernatural – Dr. Joe Dispenza
– Katherine Folkendt – Femtech Insider
Connect with Behi:
- Website: https://wealthbridgeto.ca/
- LinkedIn: https://www.linkedin.com/in/behi-shafiei-ba-psychology-ma-public-policy-and-law-7052a3251/
- Instagram: https://www.instagram.com/behishafiei/
💡 Want to build wealth on your terms? Learn more about inclusive, education-first financial strategies at WealthBridgeTO.ca or message [email protected] for future collaborations.
RedefineHER Podcast Credits
🎙 Host: Brenda Armstrong – https://www.linkedin.com/in/brendaarmstrong1/
🎧 Producer: Tarryn Long – https://www.linkedin.com/in/tarrynlong/
💼 Sponsor: ITEOM Talent Partners | Connecting purpose-driven organizations with top-tier talent to build thriving, diverse teams.
More at redefineherpodcast.com
Disclaimer:
This podcast is for educational use only and not personalized advice. Consult licensed professionals before acting on any information. Behi Shafiei and Wealth Bridge Consulting are licensed in Ontario, Canada; content is not intended for use elsewhere. Listeners are responsible for legal compliance. No liability is assumed.
#financialempowerment #womenandwealth #generationalwealth #moneymindset #financialliteracyforwomen #wealthbuildingstrategies #cashflowplanning #immigrantentrepreneurs #legacybuilding
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