The Jungle Code
The Jungle Code
Podcast Description
Welcome to The Jungle Code, the official podcast of Jungle Ventures, where we explore the stories, strategies, and insights driving the startup ecosystem in Southeast Asia and India.
Join us as we dive into the minds of visionary founders, seasoned investors, and industry experts to uncover what it takes to build and scale impactful companies. From emerging trends and investment strategies to founder dynamics and the evolution of startup ecosystems, we bring you actionable insights and behind-the-scenes stories to inspire your entrepreneurial journey.
Whether you’re a founder, investor, or startup enthusiast, this is your front-row seat to the innovation shaping the future of business in the region.
Tune in to The Jungle Code, your guide to thriving in the wild world of startups.
Podcast Insights
Content Themes
The podcast focuses on startup dynamics, investment strategies, and entrepreneurial journeys in Southeast Asia and India, with episodes exploring topics such as the rise of female founders, the impact of local investors, and the evolution of startup ecosystems, including specific discussions on the First Cheque Report 2024 and its implications.
Welcome to The First Cheque Show, the official podcast of Jungle Ventures, where we explore the stories, strategies, and insights driving the startup ecosystem in Southeast Asia and India.
Join us as we dive into the minds of visionary founders, seasoned investors, and industry experts to uncover what it takes to build and scale impactful companies. From emerging trends and investment strategies to founder dynamics and the evolution of startup ecosystems, we bring you actionable insights and behind-the-scenes stories to inspire your entrepreneurial journey.
Whether you’re a founder, investor, or startup enthusiast, this is your front-row seat to the innovation shaping the future of business in the region.
Tune in to The First Cheque Show, your guide to thriving in the wild world of startups.
What does it take to build a premium Indian brand in a legacy category?
In this episode of The First Cheque Show, Rishab Malik sits down with Arindam Paul, founding team member and Chief Business Officer at Atomberg, to unpack the building blocks behind one of India’s most distinctive D2C brands.
They trace Atomberg’s journey from an engineering-led idea to a INR 1,000 crore business with over 10 million fans sold and a presence in more than 7 million Indian homes.
Arindam shares how the team reshaped consumer perception on price and performance, scaled across online and offline channels, and built staying power in a legacy category. He breaks down his PPCMF (product-price-market-channel fit) model, a framework he has shaped and sharpened through a decade of execution that has become a reference point for early-stage D2C founders.
Timestamps for the episode:
0:51 Arindam & Atomberg: Background Overview
6:14 Building the Atomberg Brand: Online & Offline Strategies
9:17 Electricians are Engineers: Shifting Perceptions
11:16 Consumer Pride in Atomberg Products: Brand & Product Creation
14:25 Overcoming Premium Price Perception: Value vs. Cost
15:55 Customer Service as a Marketing Channel 18:28 ROI on Appliances Driven by Strong Customer Support
19:21 Mixer Grinders: Product Journey Compared to Fans
23:34 Product, Price, and Channel Market Fit
27:30 Advice for Early D2C Founders in that 0 to 1 Journey
WHO ARE WE?
Jungle Ventures is a Singapore based Venture Capital Firm that invests in regional or global technology category leaders from Asia.
We collaborate closely with Founders to build the intrinsic value of their company by building a scalable organisation and providing dependable long-term capital. We have grown to become one of Southeast Asia’s largest independent venture capital firms.
FIND US
Website: https://www.jungle.vc
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.