Just Power Podcast
Just Power Podcast
Podcast Description
Right now, our energy system is transforming before our eyes and the decisions we make today will shape how we power our world for generations to come. So how do we create a just transition to a clean energy future without leaving anyone behind?I’m Carolyn Parrs, and for the past 20 years, I've been in the trenches of our energy transition working with startups to utilities helping them bring more clean energy to our grid. The time is now to transform our energy systems to create sustainable and equitable energy for all.That is why I created the Just Power Podcast in collaboration with New Mexico State University. Each week, we bring you conversations with energy leaders, policymakers, tribal members, community champions, and more. People who are working hard to so everyone has access to clean, affordable, reliable energy, no matter what their zip code.Subscribe to the Just Power Podcast! Because everyone deserves a seat at the energy table.
Podcast Insights
Content Themes
The podcast centers on crucial themes like energy equity, community empowerment, and sustainable energy solutions. Episodes tackle specific topics such as Scotland's just transition framework, the intersection of energy justice and indigenous rights, and the business implications of energy equity, exemplified through episodes featuring experts sharing transformative insights and strategies.
The Just Power Podcast is about making clean, affordable and reliable energy accessible to everyone. Created and hosted by Carolyn Parrs, CEO of Mind Over Markets, it features energy experts, policymakers, Tribal voices, and community champions who are working hard to make energy equity a reality in our energy transition.
We’re living through one of the most significant transitions in the energy sector in decades. The way utilities and energy providers communicate with communities has never mattered more. In this episode, host Carolyn Parrs explores how to move beyond traditional “customer service” and instead build authentic, two-way relationships rooted in storytelling, listening and empathy.
Carolyn shares why communities want to be heard, not managed—and why storytelling is one of the most powerful tools utilities can use to connect. Your role is being a guide, not a hero, in helping customers solve problems, envision success, and take action. Whether you’re a utility leader, energy professional, or community advocate, Carolyn gives you a clear, actionable roadmap for communicating with purpose during these changing times.
Key Insights
- The energy sector is undergoing a major transition that demands new communication approaches.
- Listening deeply to communities is more impactful than simply “serving customers.”
- Storytelling transforms communication by making customers the heroes of their own journeys.
- Empathy and authority are essential for guiding communities through change.
- Identify the real problems people face, then create clear, simple action plans.
- Paint vivid pictures of success that motivate and inspire.
- Communication works best when it’s two-way, not one-way.
Resource
Building a StoryBrand 2.0 by Donald Miller: https://www.amazon.com/Building-StoryBrand-2-0-Clarify-Customers/dp/1400248876
About Carolyn Parrs
Carolyn Parrs is the CEO of Mind Over Markets, a branding and messaging firm that helps sustainable businesses and energy organizations communicate with clarity and power. Learn more at:
Website: https://mindovermarkets.com/ LinkedIn: https://www.linkedin.com/in/carolynparrs/
Facebook: https://www.facebook.com/mindovermarkets
About Just Power Podcast
The Just Power Podcast is about making clean, affordable and reliable energy accessible to everyone. Created and hosted by Carolyn Parrs, it features energy experts, policymakers, tribal voices, and community champions who are working hard to make energy equity a reality in our energy transition.
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