Traction: The Technology Growth Show
Podcast Description
Are you hungry to scale your startup? Struggling to break through the noise and capture your target market? Traction is your playbook for growth.
Hosted by founder and tech PR consultant James Taylor and Peter Hopton, a founder, investor and mentor to multiple early-stage tech startups, we go beyond the headlines to reveal the gritty realities of building a successful tech business.
Discover the growth stories and strategies that cut through the clutter, the tactics that convert prospects into loyal customers, and the growth hacks that fueled rapid expansion.
We share unfiltered stories from founders, marketers and other experts who’ve been there, done that, and lived to tell the tale.
Traction isn’t just inspiration; it’s a masterclass in acquiring customers, building a brand, and achieving escape velocity. Tune in and ignite your growth engine.
Podcast Insights
Content Themes
The podcast focuses on growth strategies, customer acquisition, brand building, and industry insights within the tech startup ecosystem. Episode examples include discussions on growth hacks and verified tactics used by founders and marketers, with specific focus areas such as media localisation, sales strategies, and digital marketing methods.
Are you hungry to scale your startup? Struggling to break through the noise and capture your target market? Traction is your playbook for growth.
Hosted by founder and tech PR consultant James Taylor and Peter Hopton, a founder, investor and mentor to multiple early-stage tech startups, we go beyond the headlines to reveal the gritty realities of building a successful tech business.
Discover the growth stories and strategies that cut through the clutter, the tactics that convert prospects into loyal customers, and the growth hacks that fueled rapid expansion.
We share unfiltered stories from founders, marketers and other experts who’ve been there, done that, and lived to tell the tale.
Traction isn’t just inspiration; it’s a masterclass in acquiring customers, building a brand, and achieving escape velocity. Tune in and ignite your growth engine.
At the height of a dotcom boom, Chris Dymond lived in a central London hotel suite, led a thriving digital consultancy, and worked on a £5 million-per-month financial services IT project. But he hated his life.
It took the closure of his business, rekindled love and a move to Sheffield for him to find happiness. And that’s where we see him today.
In this episode of Traction: The Tech Growth Show, Chris Dymond – founder and director of Sheffield Digital, the association for Sheffield’s digital industries – talks to Pete Hopton and James Taylor about computing, his entrepreneurial journey, innovation, lazy programming, public tech policy, living a beautiful life, and the potential impact of the AI bubble bursting.
Traction is brought to you by Roaring Mouse Public Relations and Venture.Community.
#Sheffield #TechEcosystem #ProcessInnovation #BusinessPolicy #AI #EntrepreneurialJourney #DigitalTransformation #TechPolicy #StartupLessons #Startups
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