Traction: The Technology Growth Show
Podcast Description
Are you hungry to scale your startup? Struggling to break through the noise and capture your target market? Traction is your playbook for growth.
Hosted by founder and tech PR consultant James Taylor and Peter Hopton, a founder, investor and mentor to multiple early-stage tech startups, we go beyond the headlines to reveal the gritty realities of building a successful tech business.
Discover the growth stories and strategies that cut through the clutter, the tactics that convert prospects into loyal customers, and the growth hacks that fueled rapid expansion.
We share unfiltered stories from founders, marketers and other experts who’ve been there, done that, and lived to tell the tale.
Traction isn’t just inspiration; it’s a masterclass in acquiring customers, building a brand, and achieving escape velocity. Tune in and ignite your growth engine.
Podcast Insights
Content Themes
The podcast focuses on growth strategies, customer acquisition, brand building, and industry insights within the tech startup ecosystem. Episode examples include discussions on growth hacks and verified tactics used by founders and marketers, with specific focus areas such as media localisation, sales strategies, and digital marketing methods.
Are you hungry to scale your startup? Struggling to break through the noise and capture your target market? Traction is your playbook for growth.
Hosted by founder and tech PR consultant James Taylor and Peter Hopton, a founder, investor and mentor to multiple early-stage tech startups, we go beyond the headlines to reveal the gritty realities of building a successful tech business.
Discover the growth stories and strategies that cut through the clutter, the tactics that convert prospects into loyal customers, and the growth hacks that fueled rapid expansion.
We share unfiltered stories from founders, marketers and other experts who’ve been there, done that, and lived to tell the tale.
Traction isn’t just inspiration; it’s a masterclass in acquiring customers, building a brand, and achieving escape velocity. Tune in and ignite your growth engine.
When Automated Analytics ventured into the United States, CEO Mark Taylor thought his reporting was broken. In just 48 hours, the startup from Doncaster had secured hundreds of new clients against a target of 20 – a testament to the power of innovative AI technology, partnership and meeting a common need.
In this episode of Traction, Mark shares how he turned a kitchen table startup into a global AI powerhouse that helps businesses optimise sales, customer service, and recruitment,
Mark shares candid insights into scaling a tech company. Learn how he navigated complex challenges, made brave strategic decisions, and grew Automated Analytics to generate millions in recurring revenue.
With hard-earned wisdom about fundraising, product development, and breaking into international markets, this episode is a masterclass for any tech founder looking to turn innovative ideas into real-world commercial success.
Traction is brought to you by Roaring Mouse Public Relations and Venture.Community.
#AI #AIStartup #Technology #EntrepreneurJourney #AITechnology #StartupGrowth #BusinessIntelligence #TechFounders #Analytics #ScaleUpStrategy #Doncaster #SouthYorkshire #Innovation #Leadership #AIEthics
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