Border Masters
Border Masters
Podcast Description
Welcome to the bilingual podcast where the U.S.-Mexico border takes center stage—a place where two nations meet and lives intersect, enriching a vibrant binational region. We invite leaders, experts, and visionaries—our 'Border Masters'—who view the border as more than just a boundary but as an opportunity to achieve their personal and professional goals. Through engaging conversations, we celebrate those who have impressive achievements and those striving to make a lasting impact. Ready to share your journey? Let’s connect at the border.
Podcast Insights
Content Themes
The podcast focuses on topics such as binational relations, cross-border collaboration, and community empowerment, with episodes featuring discussions on the impact of education on the border, innovative infrastructural projects like the Cross Border Xpress, and human-centered design initiatives that address social challenges such as homelessness and mental health.

Welcome to the bilingual podcast where the U.S.-Mexico border takes center stage—a place where two nations meet and lives intersect, enriching a vibrant binational region. We invite leaders, experts, and visionaries—our ‘Border Masters’—who view the border as more than just a boundary but as an opportunity to achieve their personal and professional goals. Through engaging conversations, we celebrate those who have impressive achievements and those striving to make a lasting impact. Ready to share your journey? Let’s connect at the border.
What happens to a builder when he realizes his father couldn’t take a single building with him?
In this episode of Border Masters, hosts Gustavo de la Fuente and Monique Casellas sit down with Isaac Abadi, CEO of Grupo Abadi, whose family brought the first high rises to the Tijuana side of the border and never stopped building. Isaac arrived from Panama by way of Mexico City, got stuck in the 2008 crisis with a half finished tower, and came out of it with a company that now spans real estate, hospitality, finance and wellness.
He talks about what changed after both of his parents died, why every project since has to be worth doing beyond the money, and what he’s building now: NewCity Medical Plaza and its medical tourism ecosystem, an ibogaine clinic in Tijuana treating Israeli veterans for PTSD, and Ayeka, a retreat center in Valle de Guadalupe named for a question rather than a place.
This episode is about what gets built, what gets left behind, and the question he asked himself at his father’s grave: are we here to create wealth or wellness?
Some Border Masters episodes are recorded in English and others in Spanish. Listen to this episode and more at https://olasmedia.com, on Spotify, Apple Podcasts, or wherever you get your podcasts. Subscribe, like, comment, and share. For guest suggestions or inquiries, email [email protected].
Chapters:
00:00:00 – Introduction to Isaac Abadi
00:02:26 – From Panama to Mexico City to San Diego
00:04:57 – NewCity Residential and surviving the 2008 crisis
00:07:26 – Why Tijuana, with the Californian economy next door
00:11:17 – Building NewCity Medical Plaza, a one stop shop for medical tourism
00:15:41 – Losing both parents and rebuilding the company around purpose
00:20:40 – Ibogaine research in a hospital setting
00:24:21 – Ayeka, a retreat center in Valle de Guadalupe
00:29:58 – Orjaim and treating Israeli veterans for PTSD
00:36:00 – What the border teaches a business person
00:42:33 – What it means to be a Border Master
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