In this episode, we’re joined by Tyneal Alexander, founder of Ritual Consulting, who shares her journey of transitioning from managing multi-million-dollar budgets for big brands to helping small businesses create intentional marketing strategies. Tyneal explains how she needed to do something meaningful with the skills and knowledge she acquired in the corporate world, leading her to establish a consultancy focused on empowering business owners. She discusses her belief that all businesses—no matter how big or small—need to market themselves effectively, and how her experience allows her to provide the tools and insights necessary for sustainable growth.

Throughout our conversation, Tyneal outlines her comprehensive approach to marketing, which includes education through courses and workshops, one-on-one coaching, and customized marketing strategies and plans. She emphasizes the importance of proactive planning and gaining clarity on marketing priorities to avoid overwhelm and confusion. As a passionate advocate for purpose-driven marketing, Tyneal shares how she helps clients create strategies that not only drive business growth but also align with their values and connect meaningfully with their audience, making 2025 the year to become more intentional with marketing efforts.

In this episode you’ll learn:

✅ How to leverage marketing expertise to build a meaningful brand and successful business

✅ The three key benefits of using the Business Model Canvas for your business planning

✅ Why having a strategic marketing plan is essential for staying focused and building connections

✅ How to approach marketing in a way that feels intuitive and aligned with your values

✅ Strategies for planning ahead to get the most value out of your resources, including your time