The Growth Equation
The Growth Equation
Podcast Description
The Growth Equation is a podcast dedicated to helping Australian marketing agencies thrive in the ever-evolving world of digital marketing. We go beyond the surface level and dive deep into the "messy middle" of scaling a business – the challenges, the triumphs, and the lessons learned along the way.
Each episode features candid conversations with agency founders and leaders who share their experiences, strategies, and insights on topics such as:
- Navigating the Messy Middle: Overcoming common challenges in scaling operations, managing teams, and acquiring clients.
- Strategic Frameworks & Systems: Implementing effective processes for project management, client onboarding, and talent acquisition.
- AI & the Australian Market: Leveraging artificial intelligence and adapting to the unique opportunities and challenges in Australia.
- Growth Mindset & Well-being: Maintaining a healthy work-life balance and cultivating a resilient mindset for entrepreneurial success.
Whether you're a seasoned agency owner or just starting out, The Growth Equation provides valuable takeaways and inspiration to help you unlock sustainable growth and build a thriving business.
Podcast Insights
Content Themes
The podcast explores a range of content themes including navigating operational challenges, implementing strategic frameworks, leveraging AI in marketing, and fostering a growth mindset. Specific episodes delve into topics such as client loyalty in long-standing agencies, integrated marketing approaches versus specialization, and the essential balance between work and personal well-being for entrepreneurs.
The Growth Equation is a podcast dedicated to helping Australian marketing agencies thrive in the ever-evolving world of digital marketing. We go beyond the surface level and dive deep into the “messy middle” of scaling a business – the challenges, the triumphs, and the lessons learned along the way.
Each episode features candid conversations with agency founders and leaders who share their experiences, strategies, and insights on topics such as:
– Navigating the Messy Middle: Overcoming common challenges in scaling operations, managing teams, and acquiring clients.
– Strategic Frameworks & Systems: Implementing effective processes for project management, client onboarding, and talent acquisition.
– AI & the Australian Market: Leveraging artificial intelligence and adapting to the unique opportunities and challenges in Australia.
– Growth Mindset & Well-being: Maintaining a healthy work-life balance and cultivating a resilient mindset for entrepreneurial success.
Whether you’re a seasoned agency owner or just starting out, The Growth Equation provides valuable takeaways and inspiration to help you unlock sustainable growth and build a thriving business.
Some people dream of working from anywhere. Hanna Groves lives it—and built Divergent Media so she could run business on her terms, whether that’s from a coffee shop in Medellín or a park in Brisbane. When Hanna and I finally connected (after everything from hammer drills to hurricanes tried to throw us off), I realised her story was more than a playbook—it’s a full-on invitation for business owners to challenge their own limits.
In this episode, Hanna gets brutally honest about the highs and lows of building a remote-first agency. She reveals why she left behind a career as a police officer, what drove her to design a business that could thrive through chaos, and how ‘escape from the crowd’ became more than a tagline—it’s become a life philosophy. Hanna shares the moments when it all nearly fell apart (losing $20k/month revenue during COVID, surviving a devastating divorce), and exactly how she rebuilt by doubling down on mindset, self-development, and choosing clients who value real impact over big promises.
For anyone tired of glossy stories and eager for tried-and-tested strategies, Hanna opens up about empowering staff across borders, sharing her simple but effective onboarding systems for clients and team members, and how she’s fostered loyalty despite distance and difference. We break down practical steps for managing global teams, onboarding remote freelancers, and even the tech stack that keeps everything humming. If you’re prepared to rethink business as usual, Hanna’s story proves you don’t need permission—just grit and a readiness to learn from every mistake.
Connect with Hanna Groves:
Website: https://www.divergentmedia.com.au/about/
LinkedIn: https://www.linkedin.com/in/hanna-groves/?originalSubdomain=au
Connect with us. 👇
Evolve To Grow: https://m.mtrbio.com/evolve-to-grow
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