Take It To The Max!
Take It To The Max!
Podcast Description
Take It To The Max! with LaDonna Lockard brings you expert insights from top mortgage professionals. From market trends to tech innovations, each episode delivers strategies to help you stay ahead. Whether you're a loan officer, lender, or industry executive, this podcast is your go-to source for expert advice, fresh perspectives, and the tools you need to accelerate your success. Tune in, level up, and Take It To The Max!
Podcast Insights
Content Themes
The podcast covers a range of topics related to the mortgage industry, focusing on market trends, technology innovations, and strategies for career advancement. Episodes include discussions on the future of mortgage tech and talent, the impact of economic shifts, and compliance challenges, providing listeners with relevant and timely information.

Take It To The Max! with LaDonna Lockard, CEO of MaxClass, brings you expert insights from top mortgage professionals. From market trends to tech innovations, each episode delivers strategies to help you stay ahead. Whether you’re a loan officer, lender, or industry executive, this podcast is your go-to source for expert advice, fresh perspectives, and the tools you need to accelerate your success. Tune in, level up, and Take It To The Max!
In this powerful episode of Take It To The Max, CEO of MaxClass LaDonna Lockard sits down with returning guest Jeana Lanktree for a deep, forward-looking conversation about what’s really ahead for the mortgage and housing industry in 2026. From home affordability and evolving loan products to AI, income shifts, and the growing importance of human connection, this episode challenges conventional thinking and cuts through the noise.
Together, LaDonna and Jeana explore why opportunity belongs to professionals who invest in education, understand their clients on a human level, and are willing to pivot with intention rather than fear. This is a must-listen for loan officers, industry leaders, and anyone ready to approach the next market cycle with clarity, strategy, and confidence.

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