Global Referral Summit
Global Referral Summit
Podcast Description
Ready to launch your B2B referral marketing strategy?
The Global Referral Summit has Practical ideas, proven formulas, and strategies from global experts, entrepreneurs, and authors.
Seed your brand, nurture your network, and scale your business; all through Engineered word of mouth.
Listen to Bob Burg, Ivan Misner, Meredith Elliot Powell, Stacey Brown Randall, Neeraj Shah, Lindsay Adams and more.
Podcast Insights
Content Themes
The podcast centers on themes related to referral marketing, networking strategies, and relationship building with episodes covering topics such as converting everyday moments into referral opportunities and understanding the psychology behind asking for referrals.
Ready to launch your B2B referral marketing strategy?
The Global Referral Summit has Practical ideas, proven formulas, and strategies from global experts, entrepreneurs, and authors.
Seed your brand, nurture your network, and scale your business; all through Engineered word of mouth.
Listen to Bob Burg, Ivan Misner, Meredith Elliot Powell, Stacey Brown Randall, Neeraj Shah, Lindsay Adams and more.
Why Your Referral Strategy Is Failing—and How to Fix It
Referrals are powerful—but only when done right. In this episode, Lawrence breaks down why most referral strategies fail and what advisors and business owners must do to turn things around.
We explore:
The #1 killer of referrals: Neediness and desperation
Why your referral strategy begins the moment you walk into a client meeting
How failing to set expectations upfront leads to lost opportunities
Why most advisors treat referrals as an afterthought—and why that’s a huge mistake
The mindset shift from ”salesperson” to ”value provider”
How inner comfort and confidence drive outer success
Why many advisors secretly feel guilty about making money—and how to overcome it
This is not just about tactics—it's about transforming your mindset, your approach, and your results.
Hosted by Pravin Sheka
Disclaimer
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