The Curiosity Current: A Market Research Podcast

Topic Category:

Business, News

Topic Sub-Category:

Marketing, Management, Tech News

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Language:

English

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Podcast Stats:

Number of Episodes: 2

Series Type: episodic

Content Type: AUDIO

Podcast Description

Do you find yourself pondering what today’s trends and insights tell us about tomorrow’s consumers? Ever wonder how technology is changing the market research landscape? Are you curious about what keeps insights professionals up at night? Get swept away by the Curiosity Current: A Market Research Podcast about two world-leading market research experts who follow their natural curiosity to bring consumer insights to life.

Podcast Insights

Content Themes

This podcast revolves around themes such as market research innovation, the impact of AI on business strategy, and consumer behavior analysis. Episode examples include interviews with industry experts discussing the evolution of market research amid disruption and a spotlight on technology's role in shaping future insights, with a keen focus on real-world applications.

Further Podcast insights, such as show format, guest types, ideal guests, and target audience are available to Podcast Collab Club Members!

The Curiosity Current: A Market Research Podcast

In this episode of The Curiosity Current, Stephanie Vance and Molly Strawn-Carreño are joined by Kerry-Ellen Schwartz, Director of Consumer Insights for Predictive Intelligence and Platform Innovation at PepsiCo Foods North America. Kerry-Ellen brings over 15 years of experience across various industries to her role at Frito-Lay, where she leads the foresights agenda and shapes breakthrough platform innovation.

The conversation centers on the evolving landscape of consumer research and the necessity of looking beyond historical data. Kerry-Ellen defines the core differences between a current insight and a predictive foresight, emphasizing that foresight requires taking an extra step to extrapolate where behaviors are heading. She shares a cautionary tale from early in her career about how a lack of foresight regarding generational shifts led to a significant market mismatch.

Stephanie, Molly, and Kerry-Ellen also explore the power of human centricity. Kerry-Ellen advocates for building empathy by connecting directly with consumers to understand their emotional motivations. The episode highlights her passion for mentoring junior researchers and supporting working parents in the industry. Finally, she offers advice for those transitioning from agency to brand roles, stressing the importance of curiosity and the courage to push back on business questions.

What You’ll Learn:

Why a true insight must prompt a deeper question rather than just stating a fact
The specific ways foresight differs from traditional market research by predicting future needs
How to use scenario planning to prepare for different consumer outcomes
The importance of human centricity and empathy in creating successful brand campaigns
Why observing real-world behavior often contradicts what consumers report in surveys
How to effectively transition from an agency partner to an internal brand leader
The value of mentoring programs in fostering diversity and supporting working parents

About the Guest:

Kerry-Ellen Schwartz is the Director of Consumer Insights for Predictive Intelligence and Platform Innovation at PepsiCo Foods North America. She leads the foresights agenda for Frito-Lay and previously led foundational consumer insights for the Mountain Dew brand. With 15 years of experience in market research across pharma, technology, and food and beverage, she specializes in leveraging human centricity to drive innovation and strategy.

Episode Resources:

Kerry-Ellen Schwartz on LinkedIn
PepsiCo Website
Stephanie Vance on LinkedIn
Molly Strawn-Carreño on LinkedIn
The Curiosity Current: A Market Research Podcast on Apple Podcasts
The Curiosity Current: A Market Research Podcast on Spotify
The Curiosity Current: A Market Research Podcast on YouTube

The Curiosity Current: A Market Research Podcast is handcrafted by our friends over at: fame.so

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