The Curiosity Current: A Market Research Podcast
The Curiosity Current: A Market Research Podcast
Podcast Description
Do you find yourself pondering what today’s trends and insights tell us about tomorrow’s consumers? Ever wonder how technology is changing the market research landscape? Are you curious about what keeps insights professionals up at night? Get swept away by the Curiosity Current: A Market Research Podcast about two world-leading market research experts who follow their natural curiosity to bring consumer insights to life.
Podcast Insights
Content Themes
This podcast revolves around themes such as market research innovation, the impact of AI on business strategy, and consumer behavior analysis. Episode examples include interviews with industry experts discussing the evolution of market research amid disruption and a spotlight on technology's role in shaping future insights, with a keen focus on real-world applications.
Do you find yourself pondering what today’s trends and insights tell us about tomorrow’s consumers? Ever wonder how technology is changing the market research landscape? Are you curious about what keeps insights professionals up at night? Get swept away by the Curiosity Current: A Market Research Podcast about two world-leading market research experts who follow their natural curiosity to bring consumer insights to life.
- Why the pace of technological change is a differentiator in the current market
- How to distinguish between probabilistic analysis and human meaning-making
- Why the research journey provides more value to a brand than the final report alone
- How playing games with data visualization can spark unexpected insights
- Why morality functions as the most powerful mindset in consumer behavior
- What researchers can learn from the questioning techniques used by psychics
- Why ranking questions often fail to capture how people actually feel
- How research objectives serve as a North Star for successful projects
Tom Rich is the President of the Qualitative Research Consultants Association and the founder of Thomas M. Rich & Associates. Since 1996, he has led thousands of focus groups, interviews, and shop-along studies across various industries like food and technology. His approach combines brand management experience with insights from psychology and behavioral economics. Tom is an expert in retail strategy and uses creative techniques to help clients understand complex marketing challenges.
- Tom Rich on LinkedIn
- Thomas M. Rich & Associates Website
- Molly Strawn-Carreño on LinkedIn
- Stephanie Vance on LinkedIn
- The Curiosity Current: A Market Research Podcast on Apple Podcasts
- The Curiosity Current: A Market Research Podcast on Spotify
- The Curiosity Current: A Market Research Podcast on YouTube
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