The Curiosity Current: A Market Research Podcast
The Curiosity Current: A Market Research Podcast
Podcast Description
Do you find yourself pondering what today’s trends and insights tell us about tomorrow’s consumers? Ever wonder how technology is changing the market research landscape? Are you curious about what keeps insights professionals up at night? Get swept away by the Curiosity Current: A Market Research Podcast about two world-leading market research experts who follow their natural curiosity to bring consumer insights to life.
Podcast Insights
Content Themes
This podcast revolves around themes such as market research innovation, the impact of AI on business strategy, and consumer behavior analysis. Episode examples include interviews with industry experts discussing the evolution of market research amid disruption and a spotlight on technology's role in shaping future insights, with a keen focus on real-world applications.
Do you find yourself pondering what today’s trends and insights tell us about tomorrow’s consumers? Ever wonder how technology is changing the market research landscape? Are you curious about what keeps insights professionals up at night? Get swept away by the Curiosity Current: A Market Research Podcast about two world-leading market research experts who follow their natural curiosity to bring consumer insights to life.
- How FlavorFinders evolved from a decade of research to challenge traditional demographic-based segmentation
- Why behavioral and emotional dimensions are better predictors of flavor preferences than demographics
- The four key consumer segments that define flavor adoption, from trailblazers to hesitators
- How to align product innovation and marketing strategies with different risk tolerance levels across segments
- Why understanding “adventure” and “risk” means different things to different consumer segments
- How complementary segmentation frameworks can enhance existing customer insights
- The role of AI and predictive analytics in accelerating product development cycles
- Why successful flavor innovation requires targeting the right segment rather than trying to appeal to everyone
- Kim Duncan on LinkedIn
- Givaudan on LinkedIn
- Givaudan Website
- Stephanie Vance on LinkedIn
- Matt Mahan on LinkedIn
- The Curiosity Current: A Market Research Podcast on Apple Podcasts
- The Curiosity Current: A Market Research Podcast on Spotify
- The Curiosity Current: A Market Research Podcast on YouTube
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.