In this episode of Better Car Washing Everywhere, host Matt DeWolf sits down with Nikita Klinisovs, National Sales Manager at McClean Solutions, to talk about a side of the car wash industry that often flies under the radar: self-serve and in-bay washes.

While tunnel washes tend to dominate industry conversations, Nikita shares a different perspective shaped by his own path into chemistry and the car wash industry straight out of college. DeWolf and Klinisovs explore ideas for real innovation, differentiation, customer experience, and creative membership models that are driving growth, even in crowded markets.

This conversation offers practical, real-world ideas for standing out and an argument for self-serve and in-bay automatic models over the tunnels that have captured that industry’s attention. The episode also touches on the importance of celebrating small wins and supporting your team along the way.

Whether you operate a tunnel wash or are involved in the self-serve space, this episode delivers fresh insight and actionable takeaways to help build stronger customer connections and move your business forward.