Welcome to Episode 12 of Better Car Washing Everywhere, where we deliver real, practical insights for car wash professionals and anyone who's genuinely curious about the car wash industry.

In this episode, hosts Matt DeWolf, Jordan O'Day, and Fransua Perez tackle one of the industry's most critical metrics: capture rates. What exactly is a capture rate? Why should it keep you up at night? And more importantly, are you measuring it correctly?

The Wash Rescue team brings their extensive hands-on experience from managing and consulting car washes nationwide to break down not just how to calculate capture rates, but what those numbers actually mean for your bottom line. They dive deep into proven membership sign-up strategies, the art of customer qualification, and the science of building retention that lasts.

Whether you're looking to grow your member base, drive more action at your site, or transform one-time retail customers into loyal subscribers, this episode delivers the roadmap. No gimmicks, no shortcuts—just battle-tested strategies that work.

Get ready for actionable insights, real-world case studies, and practical tweaks that can dramatically impact your wash's profitability. This is the conversation that'll help you capture more value from every customer who drives through your gates.