Future of Consumer Marketing
Future of Consumer Marketing
Podcast Description
The future of consumer marketing is brought to you by The Global Talent Co.
Podcast Insights
Content Themes
The podcast covers a wide range of consumer marketing topics including brand evolution, consumer engagement, and innovative marketing strategies. Episodes focus on themes such as heritage brand transformation with Fissler, user-generated content marketing from GoPro, and community-driven brand building in LAP Coffee, showcasing how brands adapt in digital and competitive landscapes.
The future of consumer marketing is brought to you by The Global Talent Co.
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Mark Rushmore, Co-Founder of SURI (Sustainable Rituals). SURI is disrupting the $6 billion electric toothbrush market dominated by legacy players with 80% market share. Starting from a simple observation about plastic waste at P&G, Mark and his co-founder built a premium electric toothbrush that doesn’t compromise on performance, design, or sustainability. In just three years, they’ve grown from zero to £23.5 million in annual revenue by focusing relentlessly on product excellence, strategic SEO placement, and building genuine customer love that drives 18-20% of sales through word of mouth.
Topics Discussed:
- Building trust and credibility as a new brand in a high-consideration category
- Strategic SEO approach for product recommendation searches
- Creating a premium product that doesn’t compromise on sustainability
- Scaling through repeat purchase dynamics in a “low-frequency” category
- Multi-market expansion strategy and localization decisions
- Team structure evolution from generalist to specialist roles
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