The Campaign
The Campaign
Podcast Description
A B2B Marketing Podcast with Paxton Gray by 97th Floor
Podcast Insights
Content Themes
Focuses on various aspects of B2B marketing including audience segmentation, SEO challenges in the era of AI, and the effectiveness of gated content. For example, episodes include discussions on segmenting B2B audiences by industry with Rick Galan, and improving gated content strategies with Jonathan Riemer, illustrating the need for personalized marketing approaches.
A B2B Marketing Podcast with Paxton Gray by 97th Floor
In a downturn, marketing budgets are the first to go. But CMOs know that chaos equals massive opportunity–if you can earn the trust to take risks.
In this episode, we’re joined by Karl Van den Bergh, 2024 Cybersecurity Marketer of the Year and CMO at Illumio, to talk about how marketing leaders can build credibility, keep budgets, and turn uncertainty into a competitive edge.
Karl shares the playbook he used to align marketing with the way sales is measured: building forecasts, hitting targets, and earning trust from even the ever-skeptical CFO.
We’ll show you how to make intangible measurable with the one-page marketing plan that maps business goals directly to marketing execution.
If you’re trying to defend long-term strategy while your executive team needs short-term ROI, this episode will give you the language, framework, and tools to do it.
https://www.linkedin.com/in/karlvandenbergh
Timestamps:
[03:13] – Why CMO is the Hardest C-Suite Role
[07:26] – Finding Growth During Economic Downturns
[10:07] – Investing in Brand During Recessions
[18:20] – Running Marketing Like Sales
[26:02] – Marketing Dollars = Sales Investment
[28:38] – The One-Page Marketing Plan
[22:52] – First-Time CMO Survival Guide
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.