The Campaign
The Campaign
Podcast Description
A B2B Marketing Podcast with Paxton Gray by 97th Floor
Podcast Insights
Content Themes
Focuses on various aspects of B2B marketing including audience segmentation, SEO challenges in the era of AI, and the effectiveness of gated content. For example, episodes include discussions on segmenting B2B audiences by industry with Rick Galan, and improving gated content strategies with Jonathan Riemer, illustrating the need for personalized marketing approaches.
The Campaign is a marketing podcast about better knowing your audience, innovating beyond best practice and converting visitors into customers.
97th Floor is the number one digital marketing agency built to create pipeline and revenue for clients by crafting and executing custom, audience-first channel strategies that deliver bottom-line results. Our core services include SEO (Search Engine Optimization) and AI Search Optimization, Advertising (PPC, SEM, Social Ads, Display), and Content Marketing.
For over twenty years, 97th Floor has worked in the cybersecurity, finance, industrial and manufacturing, insurance, software, and health and wellness industries. 97th Floor proudly works with a diverse range of clients, from well-funded startups to Fortune 50 companies, including Oracle, McKinsey & Company, Google, Crumbl, and Princess Cruises.
Learn more and schedule a discovery call at 97thfloor.com.
If your messaging isn’t clicking, your conversions won’t either.
In this episode, we’re joined by Chris Silvestri—conversion copywriter, SaaS strategist, and founder of Conversion Alchemy—to talk about how AI is changing the way top teams do message-market fit.
With a background in both engineering and UX, Chris has helped companies like Moz Crimes turn deep customer insight into high-performing SaaS copy. He shares how AI can accelerate—not replace—the research and writing process, and how to train it to think more like your customers than your competitors.
You’ll learn:
- How to use AI for smarter, faster customer research
- Why most messaging fails—and how to fix it with data
- How to align your copy with what your customers are actually thinking
Whether you’re rewriting a homepage, launching a new product, or rethinking your entire brand voice, this episode will show you how to turn AI into your most valuable copywriting assistant.
Resources:
Get a free scorecard to assess your messaging fit on Chris’ website here: conversionalchemy.net
Connect with Chris on LinkedIn here: https://www.linkedin.com/in/christophersilvestri
Connect with Paxton on LinkedIn: https://www.linkedin.com/in/paxtongray/
AI platforms Chris uses for audience research:
https://www.syntheticusers.com
Read the full article:https://97thfloor.com/articles/podcasts/how-to-turn-customer-insight-into-high-converting-copy-with-ai↗
Looking for an agency that’ll be worth the investment? 97th Floor creates custom, audience-first campaigns that drive pipeline and conversions. Get started here: https://97thfloor.com/lets-talk/.
About Chris Silvestri:
Chris is the Conversion Alchemist. A SaaS message-market fit specialist and conversion copywriter, he worked 10 years as a software engineer in industrial automation. Then, took a sharp turn to enter the digital marketing world as UX lead at the usability testing startup Conversion Crimes (and previously at the conversion design agency Zeda Labs). Chris has been working as a messaging strategist and copywriter for B2B SaaS brands like Moz since 2016.
Timestamps:
0:45 – Positioning vs messaging mistakes
4:12 – Avoiding “what we do” friction
14:29 – Research is 70% of the work
26:28 – AI synthetic research tools
33:34 – PATH framework explained
35:52 – AI won’t replace strategic copywriters
“If you rely on formulas, templates, when you’re writing copy, then probably AI can replace you. But the thing that it can’t really replace you now… if you have a strategic vision, so if you know that the copy comes from the research work, then there’s the strategy in between.” – Chris Silvestri
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