Strength Coach Collective
Podcast Description
Welcome to the “Strength Coach Collective” podcast, where we bridge the gap between cutting-edge fitness science and real-world coaching. For the first time, people are living longer but not better. Fitness coaches and personal trainers can fix that. But who’s helping them push the industry forward? No one—until now. Hosted by top trainers and gym owners, this show will teach you how to turn research and technology into actionable tools for transforming lives in gyms, studios and clubs. From heart-rate training, wearable tech and biometrics to the psychology of behavior change, this podcast bridges the gap between knowledge and application. In each episode, we’ll give you practical insights to elevate your coaching or personal training practice and maximize client results. Join the movement to evolve the fitness industry and improve lives on the front lines. Together, we’ll create better coaches who can create greater changes for clients. To connect with thousands of like-minded professionals, join our free group at strengthcoachcollective.com.
Podcast Insights
Content Themes
This podcast focuses on cutting-edge fitness science, coaching strategies, and lifestyle transformations, covering topics like fascia training, injury resilience, behavior change psychology, and heart-rate monitoring technology, with episodes featuring expert insights on implementing research-based methods to enhance athletic performance and client outcomes.

Welcome to the “Strength Coach Collective” podcast, where we bridge the gap between cutting-edge fitness science and real-world coaching.
For the first time, people are living longer but not better. Fitness coaches and personal trainers can fix that. But who’s helping them push the industry forward? No one—until now.
Hosted by top trainers and gym owners, this show will teach you how to turn research and technology into actionable tools for transforming lives in gyms, studios and clubs.
From heart-rate training, wearable tech and biometrics to the psychology of behavior change, this podcast bridges the gap between knowledge and application. In each episode, we’ll give you practical insights to elevate your coaching or personal training practice and maximize client results.
Join the movement to evolve the fitness industry and improve lives on the front lines. Together, we’ll create better coaches who can create greater changes for clients.
To connect with thousands of like-minded professionals, join our free group at strengthcoachcollective.com.
Movement is a language—and kids need the right foundation to speak it for life.
In this episode of the “Strength Coach Collective” podcast, host Kenny Markwardt sits down with Jeff, Mikki and Keegan Martin of The Brand X Method to explore what it takes to coach young athletes successfully.
The Brand X team members break down their pillars of Base, Build, Boost and Prepare, Practice, Play, and they explain how programming with these principles in mind helps kids develop physical literacy and ensures longevity in fitness.
They discuss why many kids start with a movement deficit, how coaches can cue complex concepts in age-appropriate ways, and why building competence and confidence early is essential for long-term motivation and success.
They also highlight the importance of parent education and buy-in and explain how to design results-driven youth programs that keep kids coming back for years.
If you’re running a youth program or thinking about starting one, tune in to hear practical tips from a business that’s set the standard in youth athletic development.
Links
0:49 – Overview of The Brand X Method
13:57 – How youth sports training fails
21:55 – What keeps kids engaged?
35:00 – Communicating with parents
49:49 – The process for coaches & owners

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