UNF*DGE YOUR MARKETING
UNF*DGE YOUR MARKETING
Podcast Description
A show where I chat with small-midsize business owners about their marketing mishaps, missteps and things that haven't gone as planned. And, most importantly, the lessons they’ve learned along the way for YOU, our listeners.
Podcast Insights
Content Themes
The podcast focuses on themes such as marketing strategies, business growth, and overcoming common pitfalls, discussing specific topics like the importance of personal branding on LinkedIn, the challenges of transitioning from referrals to proactive marketing, and strategies for effective email communication, with episodes providing actionable insights from guest experiences.
A show where I chat with small-midsize business owners about their marketing mishaps, missteps and things that haven’t gone as planned. And, most importantly, the lessons they’ve learned along the way for YOU, our listeners.
Buying a list of thousands of contacts and blasting them with mass messages sounds like a shortcut to scaling fast. Jon Goering, founder of Story Trust Media, tried exactly that early in his business, and walked away with zero clients, damaged email deliverability, and a very clear lesson about what actually builds a service-based business. Spoiler: it is not a numbers game.
Jon joins Kristi to unpack what went wrong, why high trust transactions require a completely different approach to outreach, and how shifting to value-led relationship building completely changed his results.
You’ll learn:
- Why buying a list was not the real mistake and what actually went wrong
- How mass messaging tanked Jon’s email deliverability and hurt relationships he had already built
- Why the numbers game approach fails every time in high trust service-based businesses
- The difference between cold outreach that repels and cold outreach that actually opens doors
- How Jon shifted from mass blasting to five intentional LinkedIn touchpoints a week and what changed
- Why leading with value, not with what you offer, is the only cold outreach strategy worth your time
- Why the people already in your world are often the most overlooked source of new business
If you have ever been tempted by the promise of a bought list or a mass messaging campaign, this episode will save you the time, money, and headache of finding out the hard way.
Connect with Jon Goering:
- Website: storytrust.media
- Free email newsletter and private podcast available at storytrust.media
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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com
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