UNF*DGE YOUR MARKETING
UNF*DGE YOUR MARKETING
Podcast Description
A show where I chat with small-midsize business owners about their marketing mishaps, missteps and things that haven't gone as planned. And, most importantly, the lessons they’ve learned along the way for YOU, our listeners.
Podcast Insights
Content Themes
The podcast focuses on themes such as marketing strategies, business growth, and overcoming common pitfalls, discussing specific topics like the importance of personal branding on LinkedIn, the challenges of transitioning from referrals to proactive marketing, and strategies for effective email communication, with episodes providing actionable insights from guest experiences.
A show where I chat with small-midsize business owners about their marketing mishaps, missteps and things that haven’t gone as planned. And, most importantly, the lessons they’ve learned along the way for YOU, our listeners.
Ali Raymer built a multi-million dollar travel business, lost everything overnight during COVID, and rebuilt it from scratch. But before any of that, she lost a dream client to another agency and used that sting to completely rethink how she was showing up in her marketing.
In this episode, Ali gets candid about what it actually looks like to build a personal brand when you are operating under someone else’s umbrella, why strategy matters more than posting frequency, and how resilience became her most powerful marketing tool.
You’ll learn:
- What losing a high profile client taught Ali about her own online presence
- Why being great at what you do is not enough if no one can find you
- How she figured out who she was actually talking to and why that changed everything
- What happened years later with the client who said no
- Why different platforms require completely different personas and strategies
- The plate spinning approach to building your marketing without burning out
If you have ever felt like you were posting into the void or hiding behind someone else’s brand, this conversation is going to hit close to home.
Connect with Ali Raymer:
- Website: peaceandpearltravel.com
- Instagram: Ali Peace and Pearl Travel
- LinkedIn: Ali Raymer
Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.
Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com
Kristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.