UNF*DGE YOUR MARKETING
UNF*DGE YOUR MARKETING
Podcast Description
A show where I chat with small-midsize business owners about their marketing mishaps, missteps and things that haven't gone as planned. And, most importantly, the lessons they’ve learned along the way for YOU, our listeners.
Podcast Insights
Content Themes
The podcast focuses on themes such as marketing strategies, business growth, and overcoming common pitfalls, discussing specific topics like the importance of personal branding on LinkedIn, the challenges of transitioning from referrals to proactive marketing, and strategies for effective email communication, with episodes providing actionable insights from guest experiences.
A show where I chat with small-midsize business owners about their marketing mishaps, missteps and things that haven’t gone as planned. And, most importantly, the lessons they’ve learned along the way for YOU, our listeners.
Most people who write a book spend all their energy making it good. Far fewer stop to ask whether it is the right book in the first place. Ally Machate, former acquiring editor at Simon & Schuster and founder of The Writer’s Ally, has seen what happens when those two things come apart, and it is not pretty.
In this episode, Ally breaks down the difference between a good book and a marketable book, why most authors are thinking about marketing tactics when they should be thinking about strategy, and the three questions every author needs to answer before they ever start writing.
You’ll learn:
- Why starting to market your book early still is not enough if you skipped the foundational work
- The good book, wrong book problem and what it actually costs you
- What happened when a successful workshop leader sent the wrong book to event organizers
- The three questions that should drive every publishing and marketing decision
- Why writing for everyone guarantees you will connect with no one
- What to do if your book is already out there and it is not working
If you have a book on your to-do list, or you are wondering why your current one is not getting traction, this episode will change the way you think about it.
Connect with Ally Machate:
- Website: thewritersally.com
- Free resource: Don’t Write the Wrong Book, a 25-minute webinar: offers.thewritersally.com/unfdgeyourmarketing
Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.
Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com
Kristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth.
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