UNF*DGE YOUR MARKETING
UNF*DGE YOUR MARKETING
Podcast Description
A show where I chat with small-midsize business owners about their marketing mishaps, missteps and things that haven't gone as planned. And, most importantly, the lessons they’ve learned along the way for YOU, our listeners.
Podcast Insights
Content Themes
The podcast focuses on themes such as marketing strategies, business growth, and overcoming common pitfalls, discussing specific topics like the importance of personal branding on LinkedIn, the challenges of transitioning from referrals to proactive marketing, and strategies for effective email communication, with episodes providing actionable insights from guest experiences.
A show where I chat with small-midsize business owners about their marketing mishaps, missteps and things that haven’t gone as planned. And, most importantly, the lessons they’ve learned along the way for YOU, our listeners.
Emily Aborn was sitting in a conference when the presenter asked everyone to pull out their phones and fill out a quick five-question survey. Eight minutes later, Emily looked up from her phone. She had no idea what she had been doing. Neither did anyone else in the room.
That moment sent her down a rabbit hole about distraction, attention spans, and what business owners are unknowingly doing in their own content to lose their audience before they ever get to the point.
You’ll learn:
- The surprising stat about how often our brains check out even when we want to pay attention
- The five most common ways business owners accidentally lose their audience
- What you need to do before you even start creating any piece of content
- Why the energy you bring to creating content directly affects how your audience receives it
- The dos that bring people back in when their attention starts to wander
- Why one call to action is almost always better than several
If you have ever wondered whether your content is actually landing, this episode will help you figure out why it might not be.
Connect with Emily Aborn:
- Podcast: Small Business Casual
- Linkedin: Emily Aborn
- Website: emilyaborn.com
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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com
Disclaimer
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