UNF*DGE YOUR MARKETING
UNF*DGE YOUR MARKETING
Podcast Description
A show where I chat with small-midsize business owners about their marketing mishaps, missteps and things that haven't gone as planned. And, most importantly, the lessons they’ve learned along the way for YOU, our listeners.
Podcast Insights
Content Themes
The podcast focuses on themes such as marketing strategies, business growth, and overcoming common pitfalls, discussing specific topics like the importance of personal branding on LinkedIn, the challenges of transitioning from referrals to proactive marketing, and strategies for effective email communication, with episodes providing actionable insights from guest experiences.
A show where I chat with small-midsize business owners about their marketing mishaps, missteps and things that haven’t gone as planned. And, most importantly, the lessons they’ve learned along the way for YOU, our listeners.
You can shout from every rooftop, post on every platform, and get all the exposure in the world. But if your messaging is unclear, inconsistent, or stuck in an older version of who you are, that exposure can actually work against you. Hersh Rephun, personal brand strategist and founder of Yes Brand Builders, joins Kristi to talk about one of the most common and costly mistakes he sees: a failure to maintain messaging coherence as visibility grows.
Hersh and Kristi unpack why wrong fit referrals, constant self-explanation, and missed opportunities are often symptoms of a messaging problem at the source, and what it looks like to fix it.
You’ll learn:
- Why getting more exposure without a clear signal can calcify the wrong perception of who you are
- How to spot the early signs that your messaging is sending mixed signals to your audience
- Why wrong fit referrals are often a clue that something in your messaging needs attention
- The neurologist and orchestra conductor story and what it teaches us about what makes you truly memorable
- Why clarity alone is not enough if you are being crystal clear about the wrong thing
- How to trace a breakdown in understanding all the way back to where the disconnect first happened
- Why the truth of who you are is your greatest marketing asset and the one thing no competitor can replicate
If you feel like you keep explaining yourself or the right people just are not finding you, this episode will help you figure out why.
Connect with Hersh Rephun:
- Website: yesbrandbuilders.com
- Book: Selling the Truth, available at sellingthetruthbook.com
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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com
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