EPISODE OVERVIEW

Duration: Approximately 45 minutes

Best For: Business owners who feel trapped by daily operations and want to leverage AI without adding more complexity

Key Outcome: Understand the difference between using AI and building with AI, and discover practical steps to start creating systems that work without you

THE BOTTOM LINE

If you have been telling yourself you will learn AI when things calm down, this episode is your wake-up call. Marnie Wills shares her journey from skeptical educator to AI strategist, revealing why 95% of business owners using ChatGPT are barely scratching the surface. She exposes the real gap that is widening between those who merely use AI and those who build with it. More importantly, she provides a clear pathway to get started today, even if you have zero technical background. The businesses that thrive in the next 12 months will be the ones who stop treating AI like a glorified spell-checker and start treating it like the smartest collaborator they have ever had.

WHY THIS EPISODE MATTERS TO YOU

You will learn how AI can amplify your thinking rather than replace it, giving you hours back each week to focus on health, family, or strategic growth

Discover why your competitors who build with AI will leap ahead while those who only use it for email rewrites get left behind

Understand how to stop being the bottleneck by creating AI-powered systems that capture your business knowledge and work without you

Recognize what you are sacrificing by waiting, as the gap between AI adopters and resisters grows wider every single month

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

Start using AI as your thinking partner by brain dumping everything into it and letting it organize your priorities, reducing mental load immediately

Move beyond basic ChatGPT use by creating customized projects or spaces that act as a second brain for your business, trained on your specific knowledge

Audit your business knowledge right now because if your processes only exist in people’s heads, you have a massive risk and AI cannot help automate what is not documented

Give AI your outcome and let it figure out the tactics, shifting from step-by-step instructions to mission-based collaboration with agentic workflows

Protect your business intellectual property by moving your team to paid AI accounts where data is encrypted and you maintain ownership of valuable business conversations

GOLDEN QUOTES WORTH REMEMBERING

“Those that use AI are good, you’ll stay ahead of the curve. But those that build with AI will really make the impact.” – Marnie Wills

“If we don’t look after ourselves, we cannot show up for others. People don’t live it. They don’t live it.” – Roy Castleman

“AI is here to amplify our intelligence, not replace it.” – Marnie Wills

“The leverage has changed. With AI, the leverage is the ability to create products, services, to solve a problem at the speed of light without needing people, labor, money, code, or media.” – Marnie Wills

“Instead of thinking inside our brains, we can start thinking outside our brains. We just need to know what the problem is.” – Roy Castleman

QUICK NAVIGATION FOR BUSY LEADERS

00:00 – Introduction: Meet Marnie Wills, from PE teacher to AI strategist

03:45 – Career Journey: How leaving teaching led to entrepreneurship and discovering AI

08:30 – The Pivotal Moment: Discovering Jasper AI in 2021 and getting an early adopter mindset

12:15 – High Performance Habits: The four pillars that prevent burnout for driven entrepreneurs

18:40 – Gap vs Gains Mindset: Why focusing on how far you have come beats obsessing over the gap

23:20 – The Energy Equation: How yesterday’s worries and tomorrow’s fears steal today’s power

27:45 – AI Adoption Reality: Why 95% of ChatGPT users are just rewriting emails

32:10 – Use vs Build: The critical difference between using AI and building with AI

37:30 – Security Concerns Addressed: The truth about AI data safety and intellectual property

42:00 – Getting Started Today: Practical first steps for AI-hesitant business owners

GUEST SPOTLIGHT

Name: Marnie Wills

Bio: Marnie Wills is an entrepreneur, AI trainer, and strategist who discovered generative AI in 2021 while building her franchise business. A former PE teacher who represented England in netball and touch rugby, she now consults on AI transformations for businesses, helping leaders understand how to build with AI rather than just use it. She runs an early years physical education business partnership program and is passionate about making AI accessible to non-techies.

Connect with Marnie:

LinkedIn: https://www.linkedin.com/in/marnie-wills-entrepreneur/

YOUR NEXT ACTIONS

This Week: Download Perplexity AI and use it instead of Google for one week. Notice how the conversational responses change how you find and process information.

This Month: Audit where your critical business knowledge lives. Document one key process that currently only exists in someone’s head and upload it to a custom ChatGPT project.

This Quarter: Move your team from personal free AI accounts to business-owned paid accounts to protect your intellectual property and build a valuable knowledge base you actually own.

EPISODE RESOURCES

AI Tools Mentioned:

– ChatGPT by OpenAI

– Claude by Anthropic (Sonnet 4.5)

– Gemini by Google

– Perplexity AI

– Jasper AI

– Microsoft Copilot

– Google Studio

– N8N, Make.com, and Zapier for automations

Books and Concepts Referenced:

– The Gap and The Gain mindset concept

– Mel Robbins and the Let Them concept

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://scoreapp.atpbos.com/

Discover how trapped you are in your business and get your personalized roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.atpbos.com/contact

Let’s discuss how to build a business that works WITHOUT you.

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of Elevate360, a business coaching system for entrepreneurs ready to scale without burnout. As a certified Wim Hof Method Instructor and the UK’s first certified BOS UP coach, Roy combines AI automation, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.atpbos.com

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd