Business Debrief
Business Debrief
Podcast Description
A podcast in two parts:
1. An interview with a maker who has achieved philosophical depth in their craft.
2. A debrief where we break down the maker’s business.
Podcast Insights
Content Themes
The show focuses on topics related to craftsmanship, the luxury industry, and entrepreneurship. Episodes delve into themes such as the courage to leave stable jobs for creative pursuits, critiques of mass production, and the therapeutic aspects of custom work. For example, an episode could explore the significance of individuality in luxury goods or the process of mentoring emerging artisans.

Candid conversations about pricing and perceived value.
Joseph Hofer (hoferstudio.com) spent 12 years at BlackBerry designing their most iconic devices, including the Bold series. He now runs his own industrial design studio.
We’ll talk about :
- how his grandfather's woodworking tools shaped his design philosophy
- why BlackBerry pursued premium positioning
- the distinction between premium and luxury
- why he likes anti-trend products,
- why he developed an obsession with one specific Canadian deodorant.
Companies mentioned:
Clicks Communicator – clicksphone.com
Forages – forages.co
Nala Deodorant – nalacare.com/josephhofer (10% off individual Nala Care products)

Disclaimer
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