Business Debrief

Business Debrief
Podcast Description
A podcast in two parts:
1. An interview with a maker who has achieved philosophical depth in their craft.
2. A debrief where we break down the maker’s business.
Podcast Insights
Content Themes
The show focuses on topics related to craftsmanship, the luxury industry, and entrepreneurship. Episodes delve into themes such as the courage to leave stable jobs for creative pursuits, critiques of mass production, and the therapeutic aspects of custom work. For example, an episode could explore the significance of individuality in luxury goods or the process of mentoring emerging artisans.

We explain the business and pricing strategies behind real success stories.
(Episode in French, let us know below if you’d like an English version!)
What if you could sell your product ten times the market price — and your clients still thanked you for it?
In this episode, we meet Asafumi Yamashita, a Japanese farmer based in France who supplies vegetables to Michelin-starred chefs… on his own terms. No orders, no negotiations. He shows up with what he wants, when he wants, and at the price he decides. And chefs follow.
We dive into:
— How he created value in a world driven by standardization
— Why scarcity isn’t always about quantity
— What it means to reverse the offer-and-demand dynamic
— And how philosophy and pricing often go hand in hand
💡 We’re passionate about pricing — at pantry.studio, we take the guesswork out of pricing strategies. Pricing isn’t just about numbers; it’s about how your offer is experienced.
Interview:
(00:00) Introduction
(00:29) From Bonsai Specialist to Vegetable Farmer
(07:09) Why would a farmer limit who can buy?
(14:16) Why uniformity is the enemy of value
Debrief:
(35:13) You don’t need to compete if you redefine the game
(41:46) Storytelling & Brand Identity
(48:14) User-Centric Innovation & Jobs-to-be-Done
(01:00:06) Strategic Takeaways & Future-Proofing
Suggest our next topics at pantry.studio
![[🇫🇷] The Japanese Farmer Behind Paris’s Michelin-Starred Kitchens](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/42674217/42674217-1747023553673-375550c40017e.jpg)
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