LinkedIn Marketing Mastery

LinkedIn Marketing Mastery
Podcast Description
In this show, we’re digging deep into the fundamentals of marketing, and interviewing experts weekly who actually use LinkedIn to build their businesses.
If you’re tired of the same old rat race tactics and ready to see real results, you’re in the right place.
→ Hit the Follow button and let's start!
Podcast Insights
Content Themes
Delves into various aspects of marketing strategies on LinkedIn, with themes such as effective lead generation, personal and business branding, storytelling for sales, and leveraging content marketing. Recent episodes include insights on automated lead generation techniques and the impact of mindset on business revenue.

In this show, we’re digging deep into the fundamentals of marketing, and interviewing experts weekly who actually use LinkedIn to build their businesses.
If you’re tired of the same old rat race tactics and ready to see real results, you’re in the right place.
→ Hit the Follow button and let’s start!
Summary and important notes: createandearn.com/sm
After running 12 businesses all over the world, Moe Choice settled on helping solopreneurs build their's without the need for investors… and using only 1 platform to market his own business…
LinkedIn.
Why? That's what we tried to find out in this episode.
Follow Moe: https://www.linkedin.com/in/moechoice/
Follow Fran: https://www.linkedin.com/in/francallado/
Chapters
00:00 Intro
02:02 Transitioning to LinkedIn for Marketing
03:54 Building a Hospitality Consultancy
06:40 Adapting to the Pandemic and Online Learning
08:42 Understanding Client Niches and Pain Points
11:42 The Importance of Human Behavior in Business
13:33 Strategies for Effective Outreach on LinkedIn
15:40 The Future of LinkedIn Marketing
24:47 The Motivation Behind Content Creation
26:17 Understanding Warm Leads and Engagement
28:59 The Importance of Personalization in Outreach
31:31 Building Genuine Connections
33:07 The Principle of Giving Before Asking
35:37 Making Prospects Feel Seen and Safe
38:13 Understanding Human Behavior in Marketing
40:10 The Importance of Owning Your Audience
42:32 Valuing Your Skills as a Solopreneur
45:24 The Power of Asking for Help

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