Dealer Driven
Podcast Description
Welcome to Dealer Driven! A podcast all about your industry, from your association, focused on amplifying your success. Join hosts Camron Wilson and Michael Hayes as they explore the daily challenges and opportunities dealerships face and how to navigate through them. These 15 to 20-minute drive-time episodes will highlight the best ideas for opportunities and solutions to operational challenges you face, as well as warn you about issues on the road ahead. If you work in a dealership, this is the podcast for you!
Podcast Insights
Content Themes
The podcast covers a variety of themes relevant to the automotive industry, focusing on operational challenges and opportunities for dealerships. Topics include boosting technician productivity, employee retention strategies, and adapting to industry shifts, with episodes like 'Boost Technician Productivity and Profitability in Your Dealership' and 'Future-Proofing Your Dealership Team for 2025 and Beyond' providing actionable insights.
Welcome to Dealer Driven! A podcast all about your industry, from your association, focused on amplifying your success. Join hosts Camron Wilson and Michael Hayes as they explore the daily challenges and opportunities dealerships face and how to navigate through them. These 15 to 20-minute drive-time episodes will highlight the best ideas for opportunities and solutions to operational challenges you face, as well as warn you about issues on the road ahead. If you work in a dealership, this is the podcast for you!
Search is changing fast, and dealerships need to understand what that means for how customers find them online.
In this episode of Dealer Driven, we’re joined by Greg Gifford, Chief Strategy Officer at SearchLab Digital, to break down local SEO and why dealerships need a more strategic approach to search. Greg explains how Google’s local algorithm works, why more content doesn’t always mean better SEO, and what dealers can do to improve their visibility.
We also dive into Google Business Profiles, customer reviews, and how AI is changing the way shoppers search. Greg shares why dealers need to answer questions earlier in the customer journey and why strong SEO remains essential for showing up in AI-powered search.
Plus, we discuss balancing paid and organic search, the challenges facing dealership groups with multiple rooftops, and why reviews and reputation management should be part of a dealership’s broader digital strategy.
Whether you manage one rooftop or a large dealership group, this episode offers practical insights to help you think more strategically about local search and prepare for what’s next.
Follow Us
- X @NADAUpdate
- Instagram @NADA
- YouTube @NADAUpdate
- LinkedIn @NADA
- Facebook @NADAUpdate
Presented by The National Automobile Dealers Association
https://www.nada.org/
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.