Dealer Driven
Podcast Description
Welcome to Dealer Driven! A podcast all about your industry, from your association, focused on amplifying your success. Join hosts Camron Wilson and Michael Hayes as they explore the daily challenges and opportunities dealerships face and how to navigate through them. These 15 to 20-minute drive-time episodes will highlight the best ideas for opportunities and solutions to operational challenges you face, as well as warn you about issues on the road ahead. If you work in a dealership, this is the podcast for you!
Podcast Insights
Content Themes
The podcast covers a variety of themes relevant to the automotive industry, focusing on operational challenges and opportunities for dealerships. Topics include boosting technician productivity, employee retention strategies, and adapting to industry shifts, with episodes like 'Boost Technician Productivity and Profitability in Your Dealership' and 'Future-Proofing Your Dealership Team for 2025 and Beyond' providing actionable insights.
Welcome to Dealer Driven! A podcast all about your industry, from your association, focused on amplifying your success. Join hosts Camron Wilson and Michael Hayes as they explore the daily challenges and opportunities dealerships face and how to navigate through them. These 15 to 20-minute drive-time episodes will highlight the best ideas for opportunities and solutions to operational challenges you face, as well as warn you about issues on the road ahead. If you work in a dealership, this is the podcast for you!
Today’s car buyers are more informed and more in control. The 2024 Car Buyer Journey Study from Cox Automotive shows how shifting expectations and smarter tools are shaping every step of the customer experience.
In this episode, Jade Terreberry and Vanessa Ton join hosts Camron Wilson and Michael Hayes to unpack what this year’s research reveals about buyer behavior, dealer opportunities, and the digital tools that make the biggest difference. They talk about the growing demand for hybrid buying experiences, how trade-in friction is becoming a key trust factor, and why more time spent shopping doesn’t mean less satisfaction.
We also get into why dealers who personalize the journey before the deal are seeing better results and what steps you can take now to meet buyers where they are and build loyalty that lasts. If you’re looking for real-world takeaways to improve the customer journey and keep buyers coming back, this episode is a must.
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Presented by The National Automobile Dealers Association
https://www.nada.org/
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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