Dealer Driven
Podcast Description
Welcome to Dealer Driven! A podcast all about your industry, from your association, focused on amplifying your success. Join hosts Camron Wilson and Michael Hayes as they explore the daily challenges and opportunities dealerships face and how to navigate through them. These 15 to 20-minute drive-time episodes will highlight the best ideas for opportunities and solutions to operational challenges you face, as well as warn you about issues on the road ahead. If you work in a dealership, this is the podcast for you!
Podcast Insights
Content Themes
The podcast covers a variety of themes relevant to the automotive industry, focusing on operational challenges and opportunities for dealerships. Topics include boosting technician productivity, employee retention strategies, and adapting to industry shifts, with episodes like 'Boost Technician Productivity and Profitability in Your Dealership' and 'Future-Proofing Your Dealership Team for 2025 and Beyond' providing actionable insights.
Welcome to Dealer Driven! A podcast all about your industry, from your association, focused on amplifying your success. Join hosts Camron Wilson and Michael Hayes as they explore the daily challenges and opportunities dealerships face and how to navigate through them. These 15 to 20-minute drive-time episodes will highlight the best ideas for opportunities and solutions to operational challenges you face, as well as warn you about issues on the road ahead. If you work in a dealership, this is the podcast for you!
Dealerships are generating more data than ever before, but ownership and control are not always the same thing. As digital retailing accelerates and technology vendors multiply, protecting dealer data has become a critical business priority.
In this episode of Dealer Driven, hosts Camron Wilson and Michael Hayes are joined by Joe Akers, a dealership management consultant with nearly three decades in the retail auto industry. Joe has worked across Ford, Nissan, and Porsche dealerships, including serving as General Manager, and has spent the past 20 years focused on digital marketing strategy and measuring true ROI. He works closely with dealers to evaluate their digital ecosystems, safeguard customer information, and use data more strategically.
The conversation breaks down what “owning your data” actually means in practical terms, from DMS and CRM contracts to vendor integrations and secure transfer processes.
For dealers looking to protect their independence, improve marketing efficiency, and strengthen operational clarity, this episode provides clear starting points and practical guidance.
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Presented by The National Automobile Dealers Association
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Disclaimer
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