Leadership that sells
Leadership that sells
Podcast Description
Welcome to Leadership That Sells, the podcast for sales managers and leaders who want to inspire, serve, and unlock the greatness in their teams.
Leading a sales team is one of the most visible and high-pressure roles out there. Your team’s results are on display for everyone to see. But leadership isn’t just about hitting numbers—it’s about selling people on their own potential and helping them thrive.
Join Paul Morton, CEO of Practical Leadership Academy, as he explores how servant leadership and influence can transform the way you lead. With practical insights and real-world stories, you’ll discover how to build trust, drive results, and support your team in one of the most challenging and rewarding leadership roles.
If you’re ready to lead with purpose, inspire action, and create a culture of success, this podcast is for you.
Podcast Insights
Content Themes
The podcast covers key themes such as servant leadership, effective hiring practices, active listening, storytelling in business, personal fulfillment, and decision-making strategies. For instance, episodes focus on transitioning from recruitment to entrepreneurship, improving business outcomes through better listening skills, and aligning personal purpose with leadership impact.
Welcome to Leadership That Sells, the podcast for sales managers and leaders who want to inspire, serve, and unlock the greatness in their teams.
Leading a sales team is one of the most visible and high-pressure roles out there. Your team’s results are on display for everyone to see. But leadership isn’t just about hitting numbers—it’s about selling people on their own potential and helping them thrive.
Join Paul Morton, CEO of Practical Leadership Academy, as he explores how servant leadership and influence can transform the way you lead. With practical insights and real-world stories, you’ll discover how to build trust, drive results, and support your team in one of the most challenging and rewarding leadership roles.
If you’re ready to lead with purpose, inspire action, and create a culture of success, this podcast is for you.
Some things in sales leadership are easy to say but hard to do. Like being brave enough to push back on customers. Or helping your team give up short-term comfort to build long-term pipeline. In this episode, I’m joined by Zsike Peter, a powerhouse revenue leader at Cognism, to talk about how to lead through those challenges.
Zsike shares how she supports her team to stay consistent under pressure, make the right calls even when it’s tough, and keep leaning into the work that drives pipeline and growth. We talk about building a high-performance culture, the importance of clarity and repetition, and how to create space for both accountability and compassion. If you’ve ever felt the tug between being liked and being effective, this one’s for you.
How to help your team do the hard things that matter
Repetition builds belief. Keep saying the same message especially when you’re leading change or growth.
Don’t avoid the uncomfortable. Whether it’s a tough customer call or a difficult coaching moment, lean in.
Build a culture of care and challenge. Your team should feel supported and stretched.
Stay in the trenches. You earn trust by staying close to the work not just shouting from the sidelines.
Remember: consistency beats charisma. Day in, day out leadership is what wins.
Timeline summary
[03:02] – Zsike’s take on what separates high-performing teams from the rest
[06:44] – “Saying the hard thing is one of the most important skills”
[09:58] – Coaching SDRs to push back with customers respectfully
[11:36] – Creating a team environment that supports accountability
[13:04] – How Zsike builds trust by staying close to the team
[15:22] – Leadership isn’t a vibe, it’s a series of repeatable, clear behaviours
[18:00] – Balancing empathy and high standards in a performance culture
Links & resources
Learn more about Cognism
- Follow Zsike Peter on LinkedIn https://www.linkedin.com/in/zsike-peter/ http://thinkbait.co.uk/
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Disclaimer
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