Leadership that sells

Leadership that sells
Podcast Description
Welcome to Leadership That Sells, the podcast for sales managers and leaders who want to inspire, serve, and unlock the greatness in their teams.
Leading a sales team is one of the most visible and high-pressure roles out there. Your team’s results are on display for everyone to see. But leadership isn’t just about hitting numbers—it’s about selling people on their own potential and helping them thrive.
Join Paul Morton, CEO of Practical Leadership Academy, as he explores how servant leadership and influence can transform the way you lead. With practical insights and real-world stories, you’ll discover how to build trust, drive results, and support your team in one of the most challenging and rewarding leadership roles.
If you’re ready to lead with purpose, inspire action, and create a culture of success, this podcast is for you.
Podcast Insights
Content Themes
The podcast covers key themes such as servant leadership, effective hiring practices, active listening, storytelling in business, personal fulfillment, and decision-making strategies. For instance, episodes focus on transitioning from recruitment to entrepreneurship, improving business outcomes through better listening skills, and aligning personal purpose with leadership impact.

Welcome to Leadership That Sells, the podcast for sales managers and leaders who want to inspire, serve, and unlock the greatness in their teams.
Leading a sales team is one of the most visible and high-pressure roles out there. Your team’s results are on display for everyone to see. But leadership isn’t just about hitting numbers—it’s about selling people on their own potential and helping them thrive.
Join Paul Morton, CEO of Practical Leadership Academy, as he explores how servant leadership and influence can transform the way you lead. With practical insights and real-world stories, you’ll discover how to build trust, drive results, and support your team in one of the most challenging and rewarding leadership roles.
If you’re ready to lead with purpose, inspire action, and create a culture of success, this podcast is for you.

This is a special episode—it’s me chatting with my Mum. I’ve learned a lot about leadership over the years, but it’s humbling to sit down with the person who taught me first and most. My Mum, Andrea Morton, spent decades as a headteacher, leading schools through everything from petrol bombs and staff conflicts to building community pride from scratch.
Throughout our conversation, I was delighted that one idea kept shining through: great leaders like my Mother are simply on their people’s side. It’s not complicated. It’s genuine care and support, small gestures that build trust, and stepping up to clean the school yourself when needed. Her stories aren’t flashy, they’re real and practical. Leadership, according to Mum, isn’t about ego. She says it’s about service.
Here are three big lessons she shares here about “being on their side”:
Serve first, lead second: Leadership isn’t about authority – it’s about helping your team succeed. Mum started with simple things like improving the staffroom, making sure teachers had what they needed. It showed she genuinely cared.
Deal with trouble early: When there’s a problem, waiting won’t fix it. Mum tackled tough situations fast, protecting her team’s morale. She never let issues linger, knowing it would only make things worse.
Build something together: People feel connected when they’re part of building something meaningful. Mum involved teachers, kids, and even parents in designing uniforms and shaping the school’s identity. It gave everyone pride and belonging.
This is probably the most personal episode I’ve done. It’s my Mum’s wisdom, but it’s for anyone who wants to lead with heart, humility, and genuine care.
I hope you enjoy this 100th episode – and if you find value in it, please rate, share, and review. It helps more people find conversations like this one.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.