The Marketing Vanguard
The Marketing Vanguard
Podcast Description
Are you a leader making waves in the B2B marketing space? The Marketing Vanguard is an exclusive platform designed to spotlight exceptional individuals driving innovation, growth, and transformation in industries that market to small and mid-sized businesses.
This is your opportunity to share your story, showcase your achievements, and connect with a highly engaged audience of industry peers and decision-makers.
Think you'd be a great guest on the show? Apply at https://podcast.outwardmedia.com/podcast-guest-application.
Podcast Insights
Content Themes
The show focuses on key topics surrounding B2B marketing innovation, effective strategies, and emerging technologies, with episodes like 'Unleashing the Power of Data' highlighting the importance of data quality and its role in driving marketing success.
Are you a leader making waves in the B2B marketing space? The B2B Influence podcast is an exclusive platform designed to spotlight exceptional individuals driving innovation, growth, and transformation in industries that market to small and mid-sized businesses.
This is your opportunity to share your story, showcase your achievements, and connect with a highly engaged audience of industry peers and decision-makers.
Think you’d be a great guest on the show? Apply at https://podcast.outwardmedia.com/podcast-guest-application.
This conversation with Jonathon Shaevitz covers topics such as solving publisher challenges, publisher data control, challenges with large deployments, agentic tools and productivity, signals and performance optimization, attribution and performance optimization, quality audience targeting, rethinking audience targeting, role of external data partners, common investment pitfalls, and agency evolution and AI adoption. The core principle of Growth Code is to provide a cleaner, more consistent signal for both buyers and sellers to succeed in the market.
Takeaways
- Solving publisher challenges with platform simplicity and immediate ROI focus
- Strategic data control and tactical vendor integration for publishers
- Challenges with large deployments and impact of legal and privacy issues
- AI tool adoption and productivity impact
- Signal quality and strength for performance optimization
- AI-driven optimization and first-party data signals for attribution
- Objective-driven campaigns and custom audience creation for quality audience targeting
- Simplified processes and increased performance and efficiency with external data partners
- Avoiding ineffective publisher tools and misaligned measurement metrics
- Agency evolution and strategic focus on value creation with AI adoption
Chapters
- 00:00 Solving Publisher Challenges
- 07:01 Agentic Tools and Productivity
- 13:09 Attribution and Performance Optimization
- 18:47 Rethinking Audience Targeting
- 25:31 Role of External Data Partners
- 31:26 Common Investment Pitfalls
Connect
Jonathon Shaevitz: https://www.linkedin.com/in/jonathonshaevitz/
Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/
Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application
Disclaimer
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