The Marketing Vanguard
The Marketing Vanguard
Podcast Description
Are you a leader making waves in the B2B marketing space? The Marketing Vanguard is an exclusive platform designed to spotlight exceptional individuals driving innovation, growth, and transformation in industries that market to small and mid-sized businesses.
This is your opportunity to share your story, showcase your achievements, and connect with a highly engaged audience of industry peers and decision-makers.
Think you'd be a great guest on the show? Apply at https://podcast.outwardmedia.com/podcast-guest-application.
Podcast Insights
Content Themes
The show focuses on key topics surrounding B2B marketing innovation, effective strategies, and emerging technologies, with episodes like 'Unleashing the Power of Data' highlighting the importance of data quality and its role in driving marketing success.
Are you a leader making waves in the B2B marketing space? The B2B Influence podcast is an exclusive platform designed to spotlight exceptional individuals driving innovation, growth, and transformation in industries that market to small and mid-sized businesses.
This is your opportunity to share your story, showcase your achievements, and connect with a highly engaged audience of industry peers and decision-makers.
Think you’d be a great guest on the show? Apply at https://podcast.outwardmedia.com/podcast-guest-application.
In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the CEO of Red Fan Communications, Kathleen Lucente. Kathleen shares her expertise on the evolving role of PR in the B2B tech sector, emphasizing its impact on pipeline generation, lead conversion, and sales enablement.
She discusses the importance of strategic messaging, brand positioning, and aligning sales and marketing teams. She also explores the integration of AI in PR, effective stakeholder communication during transitions, and the necessity for companies to adapt their strategies to remain competitive in a changing landscape.
Learn more about Kathleen’s work HERE.
Connect with Kathleen on LinkedIn HERE.
Think you’d be a great guest on the show? Apply HERE.
Disclaimer
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