The Marketing Vanguard
The Marketing Vanguard
Podcast Description
Are you a leader making waves in the B2B marketing space? The Marketing Vanguard is an exclusive platform designed to spotlight exceptional individuals driving innovation, growth, and transformation in industries that market to small and mid-sized businesses.
This is your opportunity to share your story, showcase your achievements, and connect with a highly engaged audience of industry peers and decision-makers.
Think you'd be a great guest on the show? Apply at https://podcast.outwardmedia.com/podcast-guest-application.
Podcast Insights
Content Themes
The show focuses on key topics surrounding B2B marketing innovation, effective strategies, and emerging technologies, with episodes like 'Unleashing the Power of Data' highlighting the importance of data quality and its role in driving marketing success.
Are you a leader making waves in the B2B marketing space? The Marketing Vanguard is an exclusive platform designed to spotlight exceptional individuals driving innovation, growth, and transformation in industries that market to small and mid-sized businesses.
This is your opportunity to share your story, showcase your achievements, and connect with a highly engaged audience of industry peers and decision-makers.
Think you’d be a great guest on the show? Apply at https://podcast.outwardmedia.com/podcast-guest-application.
In this episode of The Marketing Vanguard: Leading Voices in B2B Innovation, Paula Chiocchi interviews the Founder, CEO, and Chief Innovator of Change3, Kneko Burney Miller. Kneko explores the evolving landscape of B2B marketing in the high-tech and telecom sectors.
Kneko emphasizes the importance of quality leads over volume, effective measurement of campaign success, and the challenges posed by digital platforms and programmatic advertising. She also discusses the future trend of “ultra personalization” and the role of AI tools in enhancing marketing efforts, advocating for a strategic, data-driven approach to audience engagement.
Learn more about Kneko’s work HERE.
Connect with Kneko on LinkedIn HERE.
Think you’d be a great guest on the show? Apply HERE.
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