Edge of Growth
Edge of Growth
Podcast Description
Real, unfiltered conversations with the people shaping the future of Go-To-Market.
We dive into the strategies, challenges, and wins that GTM leaders are navigating right now. No fluff, no recycled playbooks—just actionable insights from the frontlines of B2B growth.
Whether it's scaling revenue, refining your ICP, leveraging AI in sales, or optimizing the customer journey, Edge of Growth equips you with the tools and perspectives to drive real results
Podcast Insights
Content Themes
The podcast primarily explores themes related to revenue operations, lead generation, leadership performance, digital transformation, and leveraging partnerships for growth. Example episodes include discussions on scaling RevOps with insights from industry leaders, innovative approaches to lead generation, and the importance of emotional intelligence in leadership. Specific focus areas involve improving customer journeys, optimizing sales processes, and redefining ideal customer profiles.
Real, unfiltered conversations with the people shaping the future of Go-To-Market.
We dive into the strategies, challenges, and wins that GTM leaders are navigating right now. No fluff, no recycled playbooks—just actionable insights from the frontlines of B2B growth.
Whether it’s scaling revenue, refining your ICP, leveraging AI in sales, or optimizing the customer journey, Edge of Growth equips you with the tools and perspectives to drive real results
AI keeps getting sold as the silver bullet.
But when it comes to real go-to-market workflows? Most teams are still stuck in fantasy mode.
On the next episode of the Edge of Growth, Hannah is joined by Tyler Phillips, Director of Product at Apollo.io, one of the fastest-growing outbound platforms in the world.
Tyler’s background is grounded in both founder struggle and product excellence.He previously built an AI startup that failed after joining YC, led PLG product development at LinkedIn Sales Navigator and Zendesk, and now heads up Apollo’s entire AI product division.
In this conversation, you’ll learn:
✅ Why most companies misuse AI and how to reset expectations
✅ What agentic AI actually is (and isn’t) in a GTM context
✅ How Apollo is helping reps go from “filters and sequences” to full workflows
✅ What teams need to do before blaming the tool
✅ Why the best AI is more like an intern than a genius
Whether you're experimenting with AI assistants, building go-to-market automations, or just trying to get better results from your sales tools, this episode will reset how you think about adoption, execution, and what it really takes to get value from AI.
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