95% of AI pilots fail to deliver measurable ROI (MIT, 2025). 72% of CIOs are breaking even or losing money on AI (Gartner, 2025). This 90-minute session confronts those numbers head-on — no buzzwords, no framework decks, just hands-on AI application and a clear-eyed look at the real barriers in pharma, medtech, and health insurance.

WHAT THIS SESSION COVERS

• Where AI actually delivers ROI in health operations today
• Practical examples from pharma, medtech, and health insurance workflows
• The #1 barrier to AI integration — and what to do about it
• Moving from ”pilot purgatory” to measurable results
• Insufficient skills, organizational resistance, and the ambition-reality gap

SPEAKERS

• Mark Turrell — Founder of unDavos, WEF Technology Pioneer and Young Global Leader. 16 years co-founding Imaginatik (collaborative innovation for Novartis, Pfizer, Merck, Bayer, IBM). Professor of Global Strategy at Hult International Business School.
• Stéphanie Kioutsoukis — Founder & CEO of Fresh Strategy & AI Solutions, creator of the REWIRE for Health programme. 20+ years of innovation across health sector including Novartis, GSK, Unilever, Medela, and public health organisations.

This session is part of the REWIRE for Health programme by Fresh Strategy, in collaboration with the unDavos Summit.

🌐 undavos.com

TRANSCRIPT

Today we have with us Mark Terrell, the founder of Andavos, and Stephanie Kiotzoukis is the founder and CEO of Fresh Strategy AI Solutions. Together, they will explore AI in action, what actually works in health sector operations, and through a clear-eyed look at real-world ROIs, practical workflows in pharma and medtech, and a roadmap to escape pilots' purgatory. And with that, I welcome you, Mark and Stephanie. The stage is yours. Very good. Thank you very much, everybody. Lovely to see you. Hi, everyone. Good to see you. So, thank you very much for joining, and to those people that are watching live, and then also those people that will be looking afterwards on the YouTube and the podcast as well. This is going to be a very interesting session, and maybe if I just give it some Davos context as well. So, this year we had our fourth Health at Davos conference, and that's as part of maybe 15 other sort of micro-conferences we do as part of the Andavos Summit. AI clearly has been one of those topics that, since it first popped up, it's never gone away, and it's still there, and it's ever-present. What's quite fascinating, though, is that, in our experience and getting feedback, is there's a lot of talk around the big, high-picture strategy and concepts in AI, but relatively little on what does it mean for me. What does it mean for us? What does it mean for my company in a practical perspective? So, that's why after Davos in 23, we started with Stephanie and with some others as well, but it's really doing AI in action workshops and training. This is an evolution, and it's going sort of way past that. What I'll do is I'll actually have Stephanie will be sort of running most of the show. I'm still guiding, but what we're going to be doing then is we're going to do this thing a little bit different. We're not going to take you through lots of slides. We're going to do quite a lot of hands-on work, because we're really giving you what is the latest and the greatest in this whole world of AI, with an angle looking specifically then at healthcare and the health sector, but others as well. So, with that, I'll say thanks, and then I'll pass over to Stephanie. Yes, maybe I should introduce myself. So, my background is actually in the health sector, spent many years working for Pharma, MedTech, and so in Novartis, GSK, Medela, if that rings a bell with some of you. So, I have a big passion for really the sector and the value that the