Welcome to the Road to Davos webinar Series, our lead-up series helping leaders prepare for the most intentional week of the year. Davos is unique—dense with decision-makers, high in complexity, and rich with opportunity.

​Each session gives you practical insights, insider guidance, and a clearer path to make every hour in Davos count. Here, you can learn, engage, and get ahead on the journey.

​17th December Session Overview

​Title: Your Davos Story: How to Market yourself before, during and after Davos

​Description: This session shows leaders how to market themselves before, during, and after Davos with purpose and clarity. You’ll learn frameworks for pre-networking, storytelling, in-room presence, real-time content prompts, and post-event follow-ups that turn conversations into long-term relationships.

• ​00:00–03:00 Welcome & objectives
• ​03:00–13:00 A: Getting Your Story Right (Archita)
• ​23:00–33:00 C: Digital Screens & Last-Minute Marketing (Rudy)
• ​33:00–43:00 D: LinkedIn & Outreach (Dorothea)
• ​43:00–53:00 E: unDavos Marketing Overview (Stephanie)
• ​53:00–60:00 Final Q&A + next steps

​Format:Panel (Multi-speaker discussion with a moderator)

​Host:

​Archita PrahladkaFounder at The Humanize Group

I help entrepreneurs and leaders 'Humanize' their presence by building purposeful, psychology-rooted personal brands shaped through strategic storytelling. Having supported founders across the world to build meaningful visibility, I’m here at unDavos to guide you on how to market yourself before, during and after Davos, so your presence turns into real relationships and opportunities.

​Speakers:

• ​Mark Turrell Founder at unDavos

Mark Turrell — Founder, unDavos; CEO, Orcasci. A 17–20 year Davos veteran, World Economic Forum Tech Pioneer, and Young Global Leader.Author of Scaling: Small Smart Moves for Outsized Results. Leads the unDavos community to democratize access and turn Davos into a platform for positive action.

• ​Stéphanie Kioutsoukis CEO at Fresh Strategy & AI Solutions

Stéphanie architects AI-native organizations for the intelligent age. She works with executives to redesign operating models, design intelligent workflows, and build organizational capability for AI adoption at scale. Her practice spans federal agencies, international organizations, and global enterprises. Founder of Fresh Strategy, Innosuisse-accredited coach, and creator of Rewire Academy, where leaders learn to architect organizations for intelligence, not just implement tools.

• ​Doroteya Nancheva Marketing Communications Director at unDavos

Doroteya Nancheva is a visual storyteller with a strategist’s mind. With a background in Film Academy and the analytical precision of a former professional chess player, she blends creativity with structure to build narratives that resonate. Through www.ydstudio.ch, Doroteya produces cinematic audiovisual work that not only tells powerful visual stories but also builds engaged communities around them. As the Marketing & Communications Director at unDavos, she leads the creative direction, brand storytelling, and multi-platform communication strategy behind one of the most dynamic and community-driven gatherings of Davos week.