Beyond The Sale
Beyond The Sale
Podcast Description
Success isn’t just about the sold sign.
For the people who’ve made it—that’s just where the story begins.
In Beyond The Sale Kirsty Cunningham and Shane Spiteri talk to people at the peak of their careers from Hollywood actors, award-winning business owners, Australia's biggest influencers, TV Stars to Pro Athletes and so many more to find out how they did it ... and what really sets them apart.
Join them every Tuesday and be sure to hit follow, because you wont want to miss who they interview next!
Podcast Insights
Content Themes
The podcast centers around themes of success, personal challenges, and unique career journeys, with episodes exploring topics such as risk-taking in Hollywood, the realities of the real estate industry, and insights from high-profile guests like actors, business owners, and influencers. Key episode examples include discussions about John Travolta's career risks and the bizarre experiences of real estate agents encountering crocodiles and stalkers.
Success isn’t just about the sold sign.
For the people who’ve made it—that’s just where the story begins.
In Beyond The Sale Kirsty Cunningham and Shane Spiteri talk to people at the peak of their careers from Hollywood actors, award-winning business owners, Australia’s biggest influencers, TV Stars to Pro Athletes and so many more to find out how they did it … and what really sets them apart.
Join them every Tuesday and be sure to hit follow, because you wont want to miss who they interview next!
If you’re in real estate and you’re trying to build your social media presence, you might be doing it all wrong.
On today’s episode, we are sitting down with Shelby Van Zwol – owner of Chain Social, an incredibly successful marketing agency who has made over $1 BILLION in e-commerce revenue for her clients. She has worked with some of Australia’s biggest brands including Mecca, Your Reformer, and Adore Beauty and has shown no signs of slowing down.
We asked Shelby what real estate agents are getting wrong about social media, how to spend less on ads while generating more leads, and how Chain Social has such a high staff retention rate in an industry with a 30% turnover rate.
You’ll hear
The surprising overlap between real estate and marketing and how to use it to build your brand
What Shelby does differently that put her in the Top 3 Women in E-Commerce in 2025 at the B&T awards in March
Why traditional businesses are collapsing and how to avoid their mistakes
How to get in front of 30,000 potential buyers and vendors in your neighbourhood for $5 a day
What to do instead of spending thousands on billboards that no one’s engaging with
How she built a referral network and why that model works better than ANY advert
Tips on managing a predominantly female workplace without cattiness
… and SO much more.
Watch the YouTube Version of the Podcast here.
Want to work with Shelby? Visit Chain Social on IG @chainsocial or www.chainsocial.com.au
See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri
This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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